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5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. When can we expect X% of trial sign-ups to convert with 1-2 human touches or less?

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What’s new and what’s working, in B2B channel partner marketing

Martech

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

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B2B Sales Training Techniques and Best Practices

Highspot

Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. It plays a pivotal role in nurturing top selling talent who contribute to company growth. What is B2B Sales Training?

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Choosing the Right Sales Motion for Your Business (28 Real-World Examples)

Sales Hacker

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. Companies operating in less-digitized industries (construction, healthcare, real estate, etc.). As you can see, there are many ways to go about landing high-paying new customers.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. They determine what attributes the product needs to win against the competition.

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How to Improve Sales Productivity and Close More Deals

Highspot

What exactly do you stand to gain from ramping up sales productivity and increasing quota attainment across your team? Benefits of Sales Productivity A high-performing sales team paves the way for repeatable growth through changing market conditions, competitive pressures, and economic challenges.

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7 Steps to Achieving Sales and Marketing Alignment

Highspot

Cross-functional input into go-to-market strategies. Seamless handoff between marketing-generated leads and sales. Through these actions, marketing supports sales by ensuring that buyers are educated, interested, and engaged — and more likely to start, or continue, doing business with you. Market dynamics.