Martech

JUNE 21, 2023

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. A: Not very strategically. She’s also a MarTech contributor.

X-functional 101

X-functional Technology Technology Construction 101

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. How consumers connect with their environment, mental constructs and worldviews shapes their perception and use of products and services. Ecommerce platforms (e.g.,

Objectives and Key Results 111

Objectives and Key Results X-functional Intrinsic Construction 111

Heinz Marketing

MARCH 11, 2019

We get lost in our to-do list,” and the most notable CMO’s balance the use of tools and leadership to advance the strategic goals of the company. He’s the CMO, Chief Marketing Officer, for Terminus, account meets marketing platform. This is an episode every marketing leader should listen to more than once.

Pipeline 62

Pipeline B2B Sales X-functional 62

SaaStr

JUNE 14, 2019

How do management meetings with potential PE acquiring firms compare to founders meeting VCs in the early days? How many meetings is normal to have in this process? What does Dave believe is crucial to achieve in these in person meetings? How do they set up the process from there? * How long do they last?

Strategize 58

Strategize Quota Non-Profits Price 58

SaaStr

JANUARY 10, 2020

I was sending a 100 emails a week and doing those initial meetings for that firm for two years. It’s that you should constructively build a team that’s going to be like assembling the Avengers where any one of them by themselves has amazing superpowers, but it’s the entire squad together that is going to save the world.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. So effectively, my team controlled the weekly agendas for executive staff meetings.

X-functional 87

X-functional Strategize Retail Technology 87

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization.

GTM 74

GTM Negotiate Profit margin Contract 74