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How to effectively delegate tasks and manage projects

Martech

We were in a meeting, and I said something like, “Alex, I think it would be helpful if we could cut the data in a different way to figure out what’s really happening.” We’ve tried to transition our language to each other from “Maybe we should do X” and “I think you should do X” to “Can you do X by Thursday?”

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Project management for in-house SEO teams: 6 best practices

Search Engine Land

This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant project flow while supporting broader business goals and focusing strategically on improving organic search performance. Regular meetings Don’t wait for invitations – be proactive.

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How to Tell When It’s Time to Improve Your Marketing Orchestration?

Heinz Marketing

If you are continuously asking yourself why it is taking so long to get X thing to market (be it a campaign, asset, or some other resource), it is very likely a process problem. Meetings are spent explaining old decisions, taking in feedback that should have been dealt with a week ago. Why are things taking so long?

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The enterprise guide to elevating findability and ROI

Search Engine Land

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Here, we aim to streamline potential strategic options and select the implementation strategy. Geolocation platforms (e.g., Ecommerce platforms (e.g.,

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Anita Brearton: Spotlight on the expert

Martech

A: Not very strategically. Editor’s note: Golden Seeds invests in women-led ventures and offers women entrepreneurs strategic business advice.] Q: Did you meet Sheryl Schultz, your CabinetM co-founder, president and COO, in the investment space? She’s also a MarTech contributor. How did that come about?

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15 Signs You Have A SaaS Metrics Problem (and How to Fix it) with Dave Kellogg, EIR at Balderton Capital

SaaStr

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. You go to the same board meeting three times in a row, asking yourself if anything ever changes at this company. Does it mean bringing in X% of new business to hit that number?

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HubSpot’s March 2023 releases: The manager’s guide

Martech

Pop-ups now included and tracked in Campaign Tools Using pop-ups to direct users to HubSpot website pages or external pages is an effective way to direct them to landing pages, meeting links and more using banners or popups containing pop-up CTAs (beta). You can now see these new CTAs inside the campaigns tool as “CTAs (Beta).”