Sales Hacker

OCTOBER 11, 2024

Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. What you can do is focus on metrics that lead to those results. For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed.

GTM 112

GTM X-functional Pipeline Construction 112

Salesforce

MAY 27, 2025

If youve worked with data products in the world before AI data analysis, you know the drill: a project manager or analyst has an important question, but getting the answer means using Structured Query Language (SQL), a language for querying databases. This creates a data access gap. Its literally like learning another language.

SQL 40

SQL Structured Query Language Engineering Trust 40

Martech

NOVEMBER 24, 2021

A lead status framework will allow you to dig deeper than MQL and SQL,” said Rowe, “and answer questions specific to your business sales processes.”. Once you’ve constructed a framework, you can begin analyzing leads and placing them into your status categories. How brands can build digital resilience.

SQL 128

SQL Construction Technology Technology 128

Martech

APRIL 10, 2023

Typically, an enterprise DWH is constructed to support analytics use cases, not activation use cases. You then write complex SQL statements to access that data. This affects how the data is labeled, managed, related and governed internally.

SQL 140

SQL Construction Government Service 140

Hubspot

DECEMBER 11, 2024

Local events (nearby office closures, construction projects). leverages data across platforms like HubSpot to gain a comprehensive view of the entire sales pipeline from lead generation to MQL, SQL, opportunity, and closed-won, Schiff says. Day-of-week trends (busy weekday mornings vs. leisurely weekends).

Technique 36

Technique Retail Pipeline SQL 36

Hubspot

SEPTEMBER 21, 2020

Once an MQL is passed off, it has to transition to an SQL, be deemed an opportunity, and receive a proposal before closing. From there, your teams can start an active and constructive dialogue on what they want or expect from each other. Image Source: HubSpot.

SQL 78

SQL Sales Construction Pipeline 78

Hubspot

OCTOBER 28, 2019

Lead to marketing qualified lead (MQL); MQL to sales qualified lead (SQL); customer purchase/closed-won business. As you construct your integrated marketing campaign, there are a few key strategies and best practices to keep in mind. Comments; social shares. Lead generation. Total leads; total sessions; session to lead conversion rate.

Launch 101

Launch Campaign SQL Promote 101