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Electric Sign Sales Case Study – Hiring, Training, & CRM

Adaptive Business Services

In October of 2021 I was contacted by an electric sign company where I had previously served as a partner during the 1990’s. He did not have a B2B sales background (he was a banker), no electric sign experience, and he was new to Boise so he had few connections. They also had lost their sales manager to another health issue.

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Please Do Your Homework Before Contacting Me!

Partners in Excellence

As sales professionals looking for new business, it’s critical that we establish our credibility in our very first contacts with a prospect or customer. Others that cite the benefits that companies like IBM, Google, Citicorp, General Motors, and General Electric have gotten from implementing their [fill in the blank] solutions.

Contact 94
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How to do ABM without an ABM tool – Part I

Heinz Marketing

Marketing Consultant at Heinz Marketing. That’s why homeowners feel most comfortable hiring specialists to fix important things around the house, like plumbing, electrical, and other issues affecting major systems. Robust account/contact database for target account planning. By Lauren (Dichter) Bensussen, Sr.

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Customizing Nimble CRM for the Signage Industry [Video]

Adaptive Business Services

Contact record tags which can be named and created on the fly. Reorder, or hide, blocks of information on contact records. My background is in the electric sign business which is a custom manufacturing industry. Book a free 30 minute Zoom consultation with me to discuss those. Customized lead pipelines. Custom activities.

CRM 77
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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. Therefore, I wanted a job that included direct customer contact so I could see the impact my work had on the customer’s business. on the topics of Computer Science. I wanted to be where “the rubber meets the road”.

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Nimble CRM Introduces Workflows and You’re Gonna’ Love Them!

Adaptive Business Services

This includes creating the deal, associating it to a contact or company record, tracking the deal through a pipeline (your process for closing this deal), and generating forecasts based on your pipeline(s). My background is the electric sign industry. Book a free 30-minute Zoom consultation with me. That is unique to the deal.

CRM 71
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Becoming a Master Networker – Power Partners

Adaptive Business Services

Without a doubt, electric signage was my passion as an industry so this is the area that I went back to. Next, I began to systematically contact every commercial realtor, architect, developer, and construction company who I had worked with previously on a signage project. Additionally, I wanted to work on a commission only program.