Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Get the daily newsletter search marketers rely on.

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Promote Campaign B2C Retail 96

Heinz Marketing

NOVEMBER 8, 2019

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. What stood out to me that seemed like a no brainer was his idea to develop an account journey , like a buying journey but specific to an account not a contact. Contact Acquisition. Session: Fuel Your Company’s Growth with Contact Acquisition.

B2B 65

B2B Contact Education Consult 65

Hubspot

MAY 13, 2013

Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." Instead, their journey looks more like this: Most marketing automation ignores the fact that your leads and contacts aren’t working their way through your campaigns in isolation. They target a niche audience in the Fortune 1000.

Tradeshows 78

Tradeshows Campaign Technology Technology 78

Hubspot

DECEMBER 30, 2015

Get the lead to contact you to inquire more about your services/product or make the purchase online. The last email to the workflow would be a BOFU offer such as a free Growth-Driven Design Consultation, or something that gets them talking to sales. What kind of tradeshow did you meet them at? 1) Subscriber Workflows.

B2B 53

B2B Tradeshows Promote Consult 53

Heinz Marketing

MAY 18, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing I’m going to stick with the attribution theme ( see my recent blog post ) since it’s continued to be a popular topic in B2B Marketing. Another way to collect data are list imports which most likely come from events or tradeshows.

Tradeshows 59

Tradeshows Consult Contact B2B 59

Sales Hacker

APRIL 21, 2022

Based on this customer profile, marketing, sales and revenue operations build a list of companies and contacts. Start with the company ICP, and then look at the contacts (titles) within the company. These vendors help companies organize a list of target companies and associated contact information. Point of Contact Demo.

Cross-sell 101

Cross-sell Legal Contract Price 101

Hubspot

AUGUST 22, 2022

Free trials take the top spot, followed by offering a freemium tier, and free consultations. The top challenges salespeople face in 2022 are standing out from the competition, meeting quotas, getting in direct contact with decision-makers, a lack of high-quality leads, and keeping prospects engaged throughout the sales process.

Cross-sell 69

Cross-sell B2C CRM Sales 69

Heinz Marketing

OCTOBER 30, 2019

By Lauren Dichter , Marketing Consultant at Heinz Marketing. We should always be monitoring how the contacts at the organizations we hope to target are interacting with the content on our websites. That way, we can rank and score each contact or account on relative intent and eventually place them into highly targeted campaigns.

B2B 8

B2B Contact Drivers/motivators Consult 8

SBI

NOVEMBER 7, 2019

In August, Forrester Consulting found that 85 percent of enterprises agree that buyers will dismiss their brand if they don’t provide tailored information. Media Contact. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Field Sales.

Customers 22

Customers Tradeshows Technology Technology 22

Heinz Marketing

JULY 29, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. It’s rare a client knows exactly what they want when they contact you. After attending MozCon Virtual 2020 , I’m convinced virtual conferences are the future.

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Promote Niche Clients Follow-up 20