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Sales Tools to Increase Tradeshow ROI

SBI

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. One of the key reasons is the lack of information collected from each conversation.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

How these metrics are presented, however, makes all the difference. How many substantive conversations with customers or potential customers did sales have at the event? Showing an ROI for a tradeshow event should include all the possible activities that contributed. But marketers must try. A/B testing.

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How to Make the Most of Sales Networking – Tips, Mistakes, and Examples

Hubspot

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. Instead, use LinkedIn to find out who you already know, and to whom your contacts are connected. When you have your list ready, get in touch with your first-degree contacts to ask for an intro. How to Build Your Sales Network.

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Time for Sales & Event Teams to be Equal Partners

SBI

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again.

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How to Bridge the Gap Between In-Person and Online Lead Generation

Hubspot

End Your Presentation With an Option to Download the Slides. But even the best speeches are lost opportunities if you don''t translate them to visits to your website and potential conversions. When I first started speaking at events, I''d often get requests over Twitter or in person for a copy of my presentation slides.

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4 Event Marketing Lessons From @HubSpot's Dreamforce Strategy #DF11

Hubspot

Back in early 2010, I wrote a blog post called " Why HubSpot Won't Exhibit at Tradeshows Anymore." During each conversation, we offered advice on how to improve their marketing. This valuable information led to some great conversations and attracted more people to our HubSpot lounge who wanted tips about their marketing, too.

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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

Every episode past, present, future all available on salespipelineradio.com. So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. For sponsorship opportunities, contact Cherie@heinzmarketing.com . We don’t.