Martech

SEPTEMBER 25, 2023

How these metrics are presented, however, makes all the difference. How many substantive conversations with customers or potential customers did sales have at the event? Showing an ROI for a tradeshow event should include all the possible activities that contributed. But marketers must try. A/B testing.

A/B testing 119

A/B testing Tradeshows Finance Cross-sell 119

Martech

JANUARY 13, 2022

Email to engage customers with relevant conversations in minutes. Predictive content ensures best fit assets are presented. Tradeshows, seminars, and events. An annual contract is required. Account insights and profiling to identify the right target accounts using data and AI. Targeted, personalized display ads.

E-commerce 123

E-commerce Tradeshows CRM Healthcare 123

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

Heinz Marketing

JULY 29, 2020

presented by Brian Dean of Backlinko. presented by Dana DiTomaso of Kick Point Inc. The way they speak about it will give you good language cues to help the client get on board , both in conversations and in the reporting and deliverables you provide. Once the Contract is Signed, ask “Why didn’t this work last time?”.

Promote 19

Promote Niche Clients Follow-up 19

Sales Hacker

APRIL 21, 2022

This was all in an effort to increase our average contract value (ACV). But every enterprise contract eventually requires buy-in from leadership. This will help you get a sense of all the things a mature business presents to their buyer. We changed our product, evolved our marketing programs, and transitioned the sales team.

Legal 87

Legal Cross-sell Contract Price 87

SBI

NOVEMBER 7, 2019

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. A well-presented value. Sales Tools to Increase Tradeshow ROI There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to.

Customers 20

Customers Tradeshows Technology Technology 20

Hubspot

JULY 21, 2015

The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Let's say the visitor-to-lead conversion rate is the same on this blog post as it was in your PPC campaign -- 2%. Now let's contrast that experience against, say, blogging.

Networking 78

Networking Entertainment Promote Lead generation 78