Sales Hacker

DECEMBER 20, 2018

Unproductive : Instead of following up with prospects after a tradeshow, a salesperson comes back to the office and works on paperwork that piled up while they were out. Two weeks go by, and tradeshow prospects have still not been followed up with. Signing contracts and collecting payment. How many manual steps are there?

Product 96

Product Tradeshows CRM Appointment 96

Martech

SEPTEMBER 25, 2023

How many substantive conversations with customers or potential customers did sales have at the event? Showing an ROI for a tradeshow event should include all the possible activities that contributed. They can initiate conversations, ask qualifying questions and route hot leads to sales teams. A/B testing.

A/B testing 113

A/B testing Tradeshows Finance Cross-sell 113

Hubspot

NOVEMBER 18, 2010

During these conversations, I often get the same response: “Our customers are just not online.” “Tradeshows used to be the only way, and now people can click and go across the world.” All these outbound marketing campaigns can still be seen as the only way your CEO thinks a contract can be made and kept.

Manufacturing 59

Manufacturing Tradeshows Sell Contract 59

SBI

OCTOBER 6, 2019

What Data Points Actually Lead to Higher Conversion Rates and More Sales So what data truly predicts future purchases? 6 Steps to Double Lead Generation at Your Next Tradeshow It’s no small investment to exhibit at trade shows: Booth cost, logistics, and swag are. Case Studies. Prospect Intelligence. Prospect Intelligence.

Tradeshows 36

Tradeshows Negotiate Contract B2B 36

Sales Hacker

NOVEMBER 5, 2018

As soon as you sign a long-term contract, they switch you to an entry level SDR. To verify ask: “I need to have control over the quality of conversations. Can we make sure all calls are recorded where legally allowed, and have access to those recordings anytime?”

Lead generation 75

Lead generation Profit margin Objectives and Key Results Tradeshows 75

Pointclear

JUNE 7, 2011

and signed like a contract by both sides. No phone-based qualification team: One symptom I see in failing lead generation programs is simple to diagnose: When "leads" go from the Internet, tradeshows, etc., Without this, you can rarely—if ever—be successful in lead generation. directly to sales, the programs will fail.

Lead generation 91

Lead generation Campaign Tradeshows Manufacturing 91

Martech

JANUARY 13, 2022

Email to engage customers with relevant conversations in minutes. Tradeshows, seminars, and events. Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel. Direct mail. Social media.

E-commerce 117

E-commerce Tradeshows CRM Healthcare 117