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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

The Gist: The legacy approaches to the sales conversation have created a form of commoditization. In these approaches, conversation order is a well-worn path that prevents differentiation. For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. Presentation and Proposal.

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First You Create Value

Iannarino

The Gist: Your clients measure your performance by the value of the conversations they have with you. Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. In early conversations, your intentions must focus on creating value for your contacts.

Contract 331
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Why You Must First Solve Buying Pain Points in B2B Sales

Iannarino

This strategy is still effective, as recognizing the prospective buyer's pain points allows for a good and effective sales conversation. Because you already know what your potential B2B customer needs to do to improve their results, you can easily start a conversation about the problems and pain points. cta_two]]

B2B 267
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4 Ways to Make Disability Part of the Equality Conversation

Salesforce

Consider offering self-ID, a voluntary form provided by the Office of Federal Contract Compliance Programs, and invite employees to self-identify. Present content in multiple formats. The disability community is large and diverse — and present in every target demographic. Collect self-ID metrics.

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Salesforce experts share tips for ensuring a smooth implementation

Martech

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. Things are changing all the time,” said Schlau.

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P **g Contests….

Partners in Excellence

I just couldn’t think of a better description of something that dominates too many selling conversations. We present our price, the customer’s moral obligation is to object to the price. I presented the proposal, the expected results, and the price for doing the work. It’s the pricing/cost discussion.

Price 77
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The Problem with Problems and Pain

Iannarino

The manuscript is due to the publisher in three days: my contract calls for 65,000 words, a good length for the publisher based on what people will spend on a book. The fact that your solution might solve the presenting problem does nothing to solve the problem of uncertainty. Same old bad sales conversations. Status Quo.

Intrinsic 317