A Step-by-Step Guide to Forming a Marketing and Sales SLA That Works
Sales Hacker
JULY 22, 2021
Reverse engineering is the key. Sign the contract. An SLA is a contract. Like every other contract, to make it valid, it needs signatures of people involved. End it with a signature from each team member on a paper version of the SLA contract. MQL to SQL Conversion Rate (CR): 34%. SQL to Opportunity CR: 82%.
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