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9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

Not everyone who works in marketing imagined they''d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. I should calculate the value of a lead and work my promotional efforts back from that? Rand Fishkin.

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Pendo, my company is headquartered Raleigh, North Carolina. A number of VCs, prominent people, smart people will tell you not to even try, to kind of give up and just join what’s going on out here, but it’s possible and there’s plenty of success stories. FULL TRANSCRIPT BELOW. Todd Olson – CEO @ Pendo.io.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Benefits of account-based selling How account-based selling works 4 account-based selling best practices Getting personal: Customizing your ABS strategy Metrics that matter in account-based selling Tee up for success See how Sales Programs from Sales Cloud helps reps win more — and win bigger — within the flow of work.

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

Also, urge them to click through to support resources and sign up for warranties so you can make customer service as efficient as possible. Our crew can’t wait to set up your arrival in its new home. Did they forget to sign up for a webinar? Didn’t sign up for a newsletter? Are you excited? Missed a demo?

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

For example, an organization may institute a three-month clawback, which states that a sales rep must return any earned commission if a customer cancels their plan within three months of signing up. For example, if a customer cancels their subscription shortly after signing up, the vendor doesn’t earn much from the deal in the long term.