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This day in search marketing history: January 7

Search Engine Land

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google My Business launches new performance reporting. StrategiQ launches Spark, an SEO deployment platform.

Sports 122
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. Other Meta news Meta experienced a significant year with the introduction of Threads, launched in July, with 100 million people subscribing in the first 102 hours.

Retail 123
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Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. By creating a more competitive market, search marketers can benefit from better search options and more competitive pricing. Microsoft has been playing the long game – for a long, long time now.

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What is an Influencer Marketing Agency: A Detailed Insight

Lead Fuze

Here’s what they do: Tasks Performed by Influencer Marketing Agencies An influencer marketing agency undertakes several tasks that facilitate successful collaborations between brands and influencers: Sourcing relevant influencers: The agency identifies content creators whose followers align with the brand’s target market.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 79
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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window.

Growth 87
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Churn Analysis: The Ultimate Guide

Gong.io

Analyzing customer churn can provide you with some much-needed insight into essential business metrics, allowing you to identify issues that lead to clients leaving early or not renewing contracts. . Some important indicators for SaaS companies would be low NDR (net dollar retention) or GRR (gross retention rates).