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How to navigate SEO in a multi-platform world

Search Engine Land

Work closely with UX designers to create websites that are easy to use and navigate. User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. Define a value for featured snippets and position zero and determine the impact on CTR and traffic.

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Should You Optimize for Micro-Conversions?

ConversionXL

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

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YouTube advertising: The ultimate guide

Search Engine Land

Over time, more relevant ads lead to higher conversion rates and stronger brand loyalty. Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. YouTube has 2.1

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Nudge Marketing: From Theory to Practice

ConversionXL

Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. Price anchoring is a sure-fire nudge to drive online behavior. Price anchoring is a nudge because it appeals to the cognitive biases of how we view a product (by comparing it to something else). Why nudges work online.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Your main goal conversions are going to be form completions, demo requests, live chat inquiries, etc.

Gambling 101
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How to Optimize Out of Stock Product Pages

ConversionXL

User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Thus, the conversion potential is reasonably high.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Earlier this week, I wrote an article on mobile UX optimization. A paid ad could be what triggers a decision, but the actual conversion could take place online, for example. Will likely only need comprehensive product / service information if the sell is high-effort or high-priced. The same concept applies to PPC, of course.

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