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How to Build a Product Launch Strategy

ConversionXL

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. You’re adding new product features and looking to capture more market share from your competitors. Your goal here is to sustain revenue and your position in the market.

Launch 96
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 74
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. Difficult Conversations. Growth requires taking market share from your competitors, while they try to do the same to you.

Sales 141
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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

Fortunate to have a really great set of investors and the process was going quite well. Around the same time, kind of this conversation that we’ve been having for a long time with the Quovo team kind of reached a point where it made sense to think about joining forces. We were in the midst of doing our series C fundraise.

Finance 58
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Sales Pipeline Radio, Episode 109: Q&A with Alli McKee @founderofstick

Heinz Marketing

That’s a great way of sort of entering into that conversation. I got a chance to check out the product and what you guys are building, and very impressive the way you guys are rethinking essentially just general design and presentations and specifically visual presentations for Go To Market teams.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. That’s going to be the basis of the rest of this conversation. We’re going to talk you through a little bit of the learnings from these leaders and our experiences working with many of the innovators.

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. Your competitor has feature X, you need feature X. Often, they go for the obvious—stuff like “easy-to-use” email marketing. Can your differentiation be features?