Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Highspot’s new Initiative Scorecard shares the leading indicators of success for revenue teams, helping companies analyze the impact of enablement programs. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement.

Launch 64

Launch Government Strategize Sales 64

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. As experiential muscles atrophy, you can see a loss of market share.

Go To Market 108

Go To Market GTM Strategize Growth 108

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth 129

Growth Strategize Sales Contact 129

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

ConversionXL

NOVEMBER 23, 2022

Andrei Faji, Engagement Marketing @ PandaDoc. Real conversations with good people. Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. Great talks.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

FEBRUARY 6, 2019

For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options. What marketing needs to accomplish during the Introduction. Questions marketing needs to answer.

Product 124

Product Price Growth Campaign 124

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. You’ll experience a boost in sales and market presence. You’ll also notice marketing turning more towards the competition. Your goal now is to defend market share to continue to maximize profits.

Product 142

Product Minimum Viable Product Price Launch 142

ConversionXL

JUNE 2, 2020

Often, they go for the obvious—stuff like “easy-to-use” email marketing. But if you go to market with this message, you’ll go nowhere. That means that being just a little bit different is not good enough (at least not when you’re trying to increase awareness and gain market share).

A/B testing 162

A/B testing X-functional Price Gaming 162

Martech

OCTOBER 14, 2022

For companies and funded startups under $10M in revenue who are seeking demand generation marketing, the following information on fractional leaders should be helpful. What is a chief marketing officer (CMO)? Before we dive too far into the conversation about why you might not need to hire a CMO just yet, let’s establish a baseline.

Non-Profits 121

Non-Profits E-commerce Strategize Consult 121

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. You’re adding new product features and looking to capture more market share from your competitors. Your goal here is to sustain revenue and your position in the market.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

MARCH 8, 2019

I hope we do a little bit more of that during this conversation. Like we’re having a conversation now. My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. .: My fantasy comes true. Brian Halligan: That was amazing.

Cold Call 42

Cold Call Trust B2C Go To Market 42

Sales Hacker

NOVEMBER 14, 2019

ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts. Industry, market, and vertical. Growth trends.

Technology 58

Technology Technology Cross-sell Referrals 58

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. That’s going to be the basis of the rest of this conversation. We’re going to talk you through a little bit of the learnings from these leaders and our experiences working with many of the innovators.

Non-Profits 64

Non-Profits Strategize Trust Growth 64

Heinz Marketing

AUGUST 16, 2021

Join Marne and I as we talk about the things that create and maintain the PFL culture, the importance of the integrated experience between marketing channels and the body of work, the importance of having a personality as a brand, some best practices for enabling experience across go-to-market teams, plus more about hybrid experiences.

Pipeline 111

Pipeline Sales Go To Market B2B 111

SalesHandy

JULY 12, 2022

Increasing Customer Lifetime Value (CLV): When you have a go-to-market strategy that is targeting the right customers, by default, your customer lifetime value (CLV) will experience a gradual increase. Designing your ICP framework is paramount to the success of your sales and marketing efforts. Wrapping Up.

Customers 59

Customers Cross-sell Represent Contract 59

Sales Hacker

MARCH 2, 2020

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. Difficult Conversations. Growth requires taking market share from your competitors, while they try to do the same to you.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

JULY 29, 2022

Let’s get it going. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. And it became a massive capital sink, as the company changed its go-to market around five million in revenue.

Price 90

Price Product Start-ups Niche 90

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Implementing an OEM go-to-market (GTM) strategy. What value gap are you going to fill or enhance with your technology in those verticals?

GTM 74

GTM Negotiate Profit margin Contract 74

SaaStr

MARCH 8, 2019

I hope we do a little bit more of that during this conversation. Like we’re having a conversation now. My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. .: My fantasy comes true. Brian Halligan: That was amazing.

Cold Call 19

Cold Call Trust B2C Go To Market 19

SaaStr

JULY 11, 2019

Then we’re going to talk a lot about the market in this conversation, because it’s relevant, because there’s a lot of players, right? This is a 20-year-old market, and then how did you really get traction? Jason Lemkin: But let’s go back in time a second. But then what changed?

Launch 105

Launch Technology Technology Up-sell 105

SaaStr

DECEMBER 17, 2019

Fortunate to have a really great set of investors and the process was going quite well. Around the same time, kind of this conversation that we’ve been having for a long time with the Quovo team kind of reached a point where it made sense to think about joining forces. We were in the midst of doing our series C fundraise.

Finance 60

Finance X-functional Non-Profits Launch 60

SaaStr

JUNE 28, 2019

Common go-to-market myths and lessons. I’ve just gotten back from SaaStr Paris and really had time to digest some of the conversations and what so many of the founders were discussing was ACVs. They are profit, cash, growth, and market share. Missed the session? Jason Lemkin. How do I increase them?

Price 45

Price Cross-sell Up-sell Start-ups 45

The Lost Book of Sales

JULY 12, 2021

Obviously, this works to the disadvantage of start-ups and, conversely, to the great advantage of companies with established track records. On the other hand, once a start-up has earned its spurs with the pragmatist buyers within a given vertical market, they tend to be very loyal to it, and even go out of their way to help it succeed.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Heinz Marketing

APRIL 2, 2018

That’s a great way of sort of entering into that conversation. I got a chance to check out the product and what you guys are building, and very impressive the way you guys are rethinking essentially just general design and presentations and specifically visual presentations for Go To Market teams.

Pipeline 48

Pipeline Sales Presentation B2B 48