Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

NOVEMBER 15, 2017

For example, you can measure visitor traffic or conversion rate on two different web pages having similar content and purpose. An account development representative (ADR) is a sales specialist focusing on attracting, qualifying and securing new leads for further engagement, conversion and nurturing by account executives.

B2B 105

B2B E-commerce Cold Call Sales 105

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. Rico Mallozzi: I kind of want to talk about and help frame this conversation. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to.

Cross-sell 102

Cross-sell Finance Strategize Technology 102

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Thanks for reading The GTM Newsletter!

GTM 84

GTM Up-sell Price Start-ups 84

Sales Hacker

OCTOBER 7, 2021

In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Time to take notes. Amy Slater.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Test the various channels and continue advertising on those showing high conversions.

Go To Market 69

Go To Market Process GTM Launch 69

Gong.io

APRIL 15, 2022

David Ellis, Sales Director at LinkedIn , summed it up nicely — “Revenue Intelligence enables us to go from hypothesis to data to actionable insights. This enables us to improve the skills of our reps, enhance the conversations we are having every day, drive greater customer success, and advance our vision of economic opportunity.”.

CRM 62

CRM Pitch Up-sell GTM 62