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AI-generated content: The dangers of overreliance

Search Engine Land

The pitfalls of trend-chasing: Staying true to your brand In business, there’s a long-standing concept brought back into the conversation by folks like Simon Sinek. If they’ve told you themselves they’re looking for an answer to x or y, all the better. Business isn’t a finite battle, but often, we act like it is.

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The enterprise guide to elevating findability and ROI

Search Engine Land

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Online-to-offline conversion rate The percentage of online visitors who make a purchase in a physical store. Geolocation platforms (e.g., Social platforms (e.g.,

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

Conversion optimization for mobile apps is getting more sophisticated. Then we became more performance-oriented and measured click to install conversion rate. Which conversion rate should we measure to drive these goals and how can marketers squeeze the data lemon in our optimization efforts? But that’s just not enough today.

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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. Organize growth into a cross-functional team. Bob Ruffalo : How IMPACT Used the ResearchXL Model to 3x Conversions from Content Marketing. Less than 100-1000 conversions: No. More than 100-1000 conversions: Maybe.

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The Evolving Role of the CEO: As a Company Scales, How Your Job Changes (Video + Transcript)

SaaStr

Justin Kan : It seems like kind of a renewed emphasis or maybe a new emphasis on mental health and building a different kind of company, like one that’s maybe a little bit more balanced and focused on kind of the holistic experience of being a member of the team is something that’s intrinsic to both you guys’s companies.

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