Heinz Marketing

JANUARY 25, 2023

For example, consider reducing the number of tradeshows you attend or switching to virtual events to save on travel expenses. With a focus on bottom-funnel content, you can target lead within your funnel and increase that conversion to customer status much easier than creating top-of-funnel content for unknown leads.

Strategic partnership 109

Strategic partnership Tradeshows B2B Strategize 109

Hubspot

JULY 20, 2015

The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. An important part of justifying a promotion is showing your value through metrics. The next step is promoting that piece of content on various channels to drive leads for their sales team.

Promote 72

Promote Tradeshows Contact Lead generation 72

Martech

SEPTEMBER 25, 2023

How many substantive conversations with customers or potential customers did sales have at the event? Showing an ROI for a tradeshow event should include all the possible activities that contributed. They can initiate conversations, ask qualifying questions and route hot leads to sales teams. Content distribution. A/B testing.

A/B testing 114

A/B testing Tradeshows Finance Cross-sell 114

Heinz Marketing

JULY 31, 2020

In the post-event, your focus should be around utilizing what you know about your attendees to serve them relevant, timely, and personalized content experiences that continue the conversations from the event. Otherwise, your promotions may as well fall on deaf ears. What did they interact with? What did they respond to?

Tradeshows 96

Tradeshows User Experience B2B Promote 96

Hubspot

AUGUST 6, 2010

Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? An example would be if your founders just wrote a book that promoted the website. 5 Ways To Leverage Web Analytics to Become a Better Marketer.

Tradeshows 72

Tradeshows A/B testing Campaign Strategize 72

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Promote blog posts on other marketing channels, like social and email. Implementing the Blog Strategy.

Tradeshows 51

Tradeshows Launch Promote Technology 51

KO Advantage Group

DECEMBER 2, 2021

As more people find their groove with connecting, conversing, and posting, we will start to see smaller hubs of individuals congregate around micro-niche topics and under-represented industries. Start the conversation with them as early as possible and those long-term relationships will naturally grow. Slack Groups and Online Forums.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62