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How to Promote an Event (Even if You’re Not Hosting it)

Heinz Marketing

There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. This usually involves promoting to your set database to get X amount of registrants. When starting to promote an event, it’s best to begin by drafting a campaign plan.

Promote 94
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How to Navigate Marketing Budget Cuts in 2023

Heinz Marketing

For example, consider reducing the number of tradeshows you attend or switching to virtual events to save on travel expenses. With a focus on bottom-funnel content, you can target lead within your funnel and increase that conversion to customer status much easier than creating top-of-funnel content for unknown leads.

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Should We Be That Surprised By The Digital Buying Journey?

Partners in Excellence

We advertise, promote, we package products so they visually “leap off the shelves.” And those “catalogers” and retailers tracked my activity, often sending me special promotions, or seasonal catalogs based on my purchase history. It’s probably the dominant form of selling in consumer products.

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How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause

Hubspot

The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. An important part of justifying a promotion is showing your value through metrics. The next step is promoting that piece of content on various channels to drive leads for their sales team.

Promote 70
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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

How many substantive conversations with customers or potential customers did sales have at the event? Showing an ROI for a tradeshow event should include all the possible activities that contributed. They can initiate conversations, ask qualifying questions and route hot leads to sales teams. Content distribution. A/B testing.

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How to Master the Virtual Event Experience

Heinz Marketing

In the post-event, your focus should be around utilizing what you know about your attendees to serve them relevant, timely, and personalized content experiences that continue the conversations from the event. Otherwise, your promotions may as well fall on deaf ears. What did they interact with? What did they respond to?

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How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]

Hubspot

HubSpot's former Demand Generation Marketer and Trello's current Product Marketing Manager, Jessica Webb , says this about how your costs can change when focusing on lead generation vs. lead conversion: "The majority of money you spend on paid efforts is usually calculated based on volume of clicks or impressions. Content Budget Template.