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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. One company Padgett is familiar with uses AI to build synthetic personas from composite data pulled from various datasets, including survey data and CRM, to learn more about their prospects and why they aren’t converting.

Customers 118
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Sales and customer service have more in common than you might think

Salesmate

Customer service has truly become the new sales engine – it’s the fact that is backed by numerous studies. The correlation is clear: good customer service creates happier customers, repeat purchases, more brand loyalty, and more sales. Customer service can be a profit center, too.

Service 110
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How to Crack Complex B2B Customer Service Cases with Agentforce

Salesforce

B2B customer service is all about giving support and help to other businesses, addressing their specific needs and challenges. This can boost loyalty, bring in repeat business, and earn you some great referrals. Agentforce has a brain, called the Atlas Reasoning Engine. Back to top ) What are AI agents?

Service 52
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Marketers: Is Your Ecosystem Ready for 2020?

Hubspot

Most marketers are familiar with using a CRM to store customer data. Books Tell You Why, a rare bookseller, uses their CRM to personalize their marketing campaigns for each reader. "As Using all of the data at your disposal to curate a personalized and targeted customer experience turns your marketing pipeline into a growth engine.

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Your One-Stop Guide to AI in Marketing

Salesforce

Explore the possibilities Take a tour of the full Marketing Cloud offerings and see how you can build trust with AI and customer data right in your CRM. When you use AI-driven recommendation engines on e-commerce platforms, product suggestions are based on individual preferences and purchase history.

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30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

Know your product Whereas inside sales reps need to speak intelligently about their products, outside sales reps also need to know how best to use their products, their industrial applications, and in some cases the products’ intricate engineering. This especially applies to CRM and managing customer data, and quota attainment.

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What’s Your Customer Effort Score? Here’s How To Measure It — and Why

Salesforce

And be sure to revisit search engine optimization (SEO) terms to ensure customers find your content first. Here’s the bottom line: creating seamless experiences will lead to a better customer effort score — not to mention greater customer loyalty, more repeat business, and stronger word-of-mouth. Show me how

Customers 105