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Episode 21: Using Artificial Intelligence and Being Innovative in Marketing with Elgin Fastener Group

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

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Episode 21: Using Artificial Intelligence and Building Strong Customer Relationships with Elgin Fastener Group

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

With electricity, a lot of African nations never had legacy electrical grids. They spend days there figuring out how to cross it without getting eaten. In Africa, business is done on trust. It’s really important to have that face to face interaction in order to sell. You see the metaphor, perhaps.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Trusted everywhere.".

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

In 2019, the ceremony honored dozens of campaigns that launched between January 1, 2018, and January 19, 2019. If your company wants to focus on building trust with a target audience, you could consider a video marketing strategy that offers viewers transparency into the inner-workings of your business.

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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. What It Does Well.

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