Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?
ConversionXL
NOVEMBER 29, 2018
And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Define your go-to-market strategy. As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led.
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