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Timeless growth principles that scaled $20M to $450M

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The future of GTM is AI-powered. Be the quarterback of the deal.

Growth 70
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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. There’s also a huge gap when it comes to penetrating new business units or in cross-selling/upselling. Even though revenue derived from existing customers account for 70.1% Create margin growth.

GTM 107
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From PLG to PLG+SLG – How Lucid Scaled to 70M+ Users

SaaStr

Stephanie Couzin, the VP of GTM Strategy and Ops, and Roderick De Greef, the VP of Sales and GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company. They should be highly cross-functional and know how to navigate your sales motion. As we know today, a strong product-led motion starts with a strong product.

Territory 120
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The Secrets to Turbo Charging Sales in 2021

SaaStr

Secure the deal through the use of all available resources such as executive relationships or board relationships in order to provide the most cross-functional attention possible. Lower tiers often have less back and forth negotiation and can create buy-in and proof for your customer to expand their use to the rest of their team.

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Scaling Beyond Founder-Led Sales with Atomico Partner Laura Connell

SaaStr

Founder-led Sales Cons: It can make it difficult to sell to larger clients. At some point, you have product market fit, and you’re ready to scale and cross that chasm into the longer tail of customers. When going through the founder-led sales era, you learn so much and have the adaptability and flexibility to negotiate things.

GTM 108
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The 8 Non-Negotiables for a Winning Product Launch

Highspot

This cross-departmental collaboration ensures all team members align with the product launch and company goals. Develop a Robust Product Launch Plan and GTM Strategy A well-thought-out launch plan and a go-to-market strategy (GTM) ensure you reach the right audience with the right message.

Launch 59
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The Proven Process for Developing a Go-to-Market Strategy

Hubspot

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.