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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 78
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 66
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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Armed with this knowledge, teams can drive GTM success.

Product 52
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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. at” them) within key accounts they wanted to win, protect and expand. of total results, many service and technology firms are challenged with customer churn. Create margin growth.

GTM 104
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The Top RevOps Frameworks that Drive Growth and Alignment

Highspot

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. The result? It’s a practical way to work better and deliver results.

Growth 52
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How to Create a Winning Revenue Operations Strategy

Highspot

Key Takeaways An effective revenue operations strategy streamlines every touchpoint of the customer journey and prevents disjointed experiences. A revenue operations strategy outlines the steps, objectives, and KPIs needed to maximize revenue growth. What is a Revenue Operations Strategy?

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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

We need to help key organizational groups adopt and navigate that change successfully. And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. In its purest form, an account-based motion means: A focus on key/qualified accounts.

B2B 137