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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world. Under her purview, Alison is responsible for Google Workspace and the Google Cloud Platform.

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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

We remain optimistic about the prospects of cross-border SaaS. Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. Org Building Ideas for Cross-Border Companies. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. That’s too tactical.

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8 Ways to Make Your Sales Org Recession Ready

Salesforce

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Upskill and cross-train your teams. Also be sure this training is cross-functional. Be seen as the company that’s still there and ready to assist.”.

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Is a Sales Operations Career Right for You?

Sales Hacker

Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. Sales operations teams bring a system of selling and structure to a sales organization. The focus is on things like reporting, territory management and later stage tasks such as contract negotiations and finance approvals.

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LBS Update #3

The Lost Book of Sales

🌪 Book summary #1 (long): Crossing the Chasm by Geoffrey Moore Outtake: -> What is the “Chasm”? The gap between these two markets, all too frequently ignored, is in fact so significant as to warrant being called a chasm, and crossing this chasm must be the primary focus of any long-term high-tech marketing plan.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

This cross-departmental collaboration ensures all team members align with the product launch and company goals. Soft Launch A soft launch is a strategic release targeting a limited audience, often in a specific region or demographic. This approach reduces risk and allows for fine-tuning based on real-world feedback.

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Building Sales Battlecards: Best Practice, Tips, and Templates

Sales Hacker

Understand HOW to tactically sell against specific competitors. Understanding how to sell tactically. An effective battlecard is loaded with tactics on how to sell — it is NOT a feature-by-feature comparison. RELATED: The Power of Social Selling (+ 7 Rules for Storytelling in Sales). Today’s buyer is educated.