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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google’s additional legal issues Google was also sued by Gannett , the publisher of USA Today, for using “deceptive commercial practices” and breaching U.S. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. antitrust and consumer protection laws in June.

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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Lead generation X ? Social media integration X ? Free version X ? 24/7 customer service ? ?. Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free trial ? ?

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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

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Cold Email: Everything a Salesperson Needs to Know

Veloxy

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. Before we look at some of the most epic and effective subject lines to ever cross a inbox, let’s categorize them into the main types. Use this subject line as a follow up and ask how you can be of service.

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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. If you value speed, you might up in for an Uber X. I had a cross functional team that owned pricing and packaging. First is assigning an owner.

Price 40
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How to Build Business Relationships: 7 Key Tips & Helpful Context

Hubspot

Individual customers, employees, legal partners, other corporations, and a variety of other parties all sway how an organization plans and executes its overall business strategy. Sound customer relationships are the foundation of any viable, productive business — having direct sway over how your business functions and grows.

Legal 75
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers. This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits.

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