Remove Cross-sell Remove Non-Profits Remove User Experience
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How un-marketing builds trust in a world of invasive advertising

Martech

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price. Consumers feel besieged by pervasive and invasive marketing.

Trust 80
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10 Ways to Add Value to Your “Thank You” Page

ConversionXL

After booking a meeting with a representative, Segment immediately reassures users that “You’re in Great Company” and offers several success stories and strong social proof : ( Image source ). For non-profits, you can provide a tangible demonstration of a donation’s impact. Pitch an upsell or cross-sell.

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Customer Retention Strategies: 4 Phases for Development

ConversionXL

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. to “What made you cancel?”—provided

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How to Conduct a SaaS Funnel Audit

ConversionXL

Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. Customer Lifetime Value simply measures the profit your business makes from any given customer. What upsells and cross-sells can be given to the best customers? So, Net MRR = New MRR + Expansion MRR – Churned MRR.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116
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How to Come Up with More Winning Tests Using Data

ConversionXL

You sell to trendy high school kids with very little money, I sell yachts to millionaires – highly different context, right? Well what if we both sell food items? Let’s say you want to cross the road. Conduct cross-browser and cross-device testing. Doesn’t work like that. Probably not.

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Google Analytics 101: How To Configure Google Analytics To Get Actionable Data

ConversionXL

Say for example you have an online store selling custom painted yoga mats, and a separate site focused on vegan cupcakes, each one of these sites should have a unique Property and its own set of Views. This relates to something called cross-domain tracking. This will make your account labels clear, and searchable. image source.

Follow-up 132