Hubspot

APRIL 2, 2021

The traditional approach, on the other hand, involves negotiations and relationship building with publishers. Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Media Buying Tips.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Salesforce

SEPTEMBER 21, 2021

Sure, there was the coronavirus pandemic, which in the near term has basically nullified tried-and-tested sales techniques – networking, relationship building, and wining and dining – in a remote working world. Try it yourself: Go to any enterprise website and attempt to buy a product as a small or medium-sized company.

B2B 96

B2B Territory Manufacturing Sales 96

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. This includes cross-channel, multi-touch and multi-wave campaigns. Lifecycle Marketing (upsell/cross-sell). Target customers.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

ConversionXL

JUNE 2, 2022

LiveRamp identified the attributes that their high-value accounts have in common: 5000+ employees for enterprise companies; $50M+ in annual revenue; Located in retail, CPG, insurance, and automotive industries. First, determine which existing accounts your team can sell into. This is not a marketing-to-sales handoff.

Launch 100

Launch Campaign Pipeline Growth 100

The 5% Institute

AUGUST 1, 2023

Customer Relationship Management (CRM) Maintaining strong relationships with customers is crucial for long-term success. Business development teams focus on nurturing existing customer relationships, enhancing customer experience, and identifying opportunities for upselling and cross-selling.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Salesforce

MARCH 18, 2024

Gone are the days when you would sell time slots during primetime TV or a half-page ad in a newspaper or magazine and call it a day. This includes tech, retail, and even transportation companies such as Uber. Media ad sales have evolved considerably in recent decades, and more changes are happening every day.

Transportation 52

Transportation Cross-sell Territory Sales 52

Sales Hacker

MARCH 25, 2025

How do they do retail transactions? That’s a key takeaway because as humans focus on the higher order, things like relationship building or the strategic quarterbacking, as we talked about, is where we’re going to have our biggest impact. That would take like 20 times longer for a human to do it. What do you think?

GTM 66

GTM X-functional Start-ups Relationship building 66