Search Engine Land

NOVEMBER 6, 2023

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Invest time and effort in 301 redirection mapping to preserve link equity and offer a smooth transition for users and search engines. As such, start optimizing early, long before the launch date.

CTR 123

CTR UX User Experience Engineering 123

Search Engine Land

JUNE 15, 2023

It can be hard at times to find the information that people are seeking, and so we launched Bing Chat to bring better search results and answers to complex questions,” Sainsbury-Carter said. “It’s because the user journey is shortened, so there is a faster path to conversions. .

Conversion 106

Conversion Real Estate CTR Click Through Rate 106

Search Engine Land

AUGUST 4, 2023

” Slow down: Is SGE actually a ‘plagiarism engine’? Read this again, but apply every statement to Google’s pre-existing featured snippets: “…engine that grabs facts and snippets of text from a variety of sites, cobbles them together (often word-for-word) and passes off the work as its creation.”

Objectives and Key Results 92

Objectives and Key Results CTR Engineering UX 92

Hubspot

FEBRUARY 22, 2019

In other words, you’re asking Google to show your ad to a user when they type a specific search query into their search engine. For example, if you’re advertising a free CRM, you might want your ad to show up on Google when users type “free crm” into the search engine. These search queries are called “keywords”.

Process 77

Process CTR CRM Click Through Rate 77

Hubspot

MAY 23, 2019

When industry competitors' congest search engines, the GDN can be a great alternative. With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services. Because you're targeting users that may not be familiar with your brand at all.

Networking 78

Networking CTR Agriculture Campaign 78

Hubspot

JANUARY 14, 2015

One thing to note on any targeting that you are doing in URLs: You must use each country’s vernacular in order for the search engines to understand the meaning of the string. What Do Users Think? To answer the original question, if you lack the resources to craft a ccTLD architecture, should you do it just for the user experience?

Retail 75

Retail CTR Represent Launch 75

Search Engine Land

SEPTEMBER 11, 2023

With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high ranking, especially if it’s published on a website with a high domain authority. For instance: If a page ranks high on SERPs but has a low CTR, you might need to improve your metadata.

CTR 144

CTR User Experience Trust Engineering 144