Hubspot

OCTOBER 7, 2016

This can happen in the wake of social promotion, a loss of referral links on high traffic sites, or a shift in organic search rank. In the above mentioned study from Pamela Vaughan around HubSpot’s content, historical optimization of underperforming content helped to double the number of monthly leads generated by old posts.

CTR 78

CTR Promote Entertainment Follow-up 78

ConversionXL

FEBRUARY 26, 2014

This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. But first thing’s first…. Do your negative research!

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Heinz Marketing

AUGUST 28, 2023

Set Clear Objectives Define your goals – whether it’s lead generation, brand awareness, or thought leadership. Conduct keyword research to ensure your content is optimized for search engines. SEO Strategy: Incorporate search engine optimization techniques to improve your content’s visibility on search engines.

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

Hubspot

NOVEMBER 11, 2020

Traffic performance (based on total views and visits , individual post performance , and by referral source ). Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). Traffic Referral Source. Organic Search Impressions.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

ClickFunnels

JANUARY 26, 2022

Organic traffic, on the other hand, is usually a result of unpaid search results, like someone looking for a product or solution in a search engine like Google. This usually comes from display ads, sponsored content, social media ads, or paid search like Google AdWords. Both types can be valuable forms of traffic.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Lead Fuze

MAY 26, 2023

Utilizing Lead Magnets & Referrals: The Power Duo for Agency Promotion To effectively promote your digital marketing agency on social media, you need to master the art of lead magnets and referrals. This will help position your agency as an expert in the field and increase the likelihood of generating qualified leads.

Promote 52

Promote Referrals Niche Clients 52

Hubspot

MARCH 14, 2014

The CTR of each email variation will help you determine what email elements are most successful. Arguably the most important metric for marketers to keep their eyes on is lead conversion, or the percentage of visitors who convert into contacts by filling out a form on a landing page. 5) Landing Page Conversion Rates.

A/B testing 74

A/B testing CTR Click Through Rate Campaign 74

Hubspot

OCTOBER 9, 2019

Conduct SEO research: Learn what your audience is searching for on search engines so you provide the right content. Promote: Promote your blog post on social media and email newsletters to generate traffic. The more traffic your post generates, the higher it will rank in search engines. Learn more here and here.

A/B testing 78

A/B testing CTR Engineering Referrals 78

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. 15) Clickthrough Rate (CTR). Websites that receive many inbound links can be more likely to rank higher in search engines. 39) Hashtag.

Networking 78

Networking Non-Profits Engineering Follow-up 78