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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Product should be your main channel for customer acquisition, retention and expansion. It has extremely low close rates, and high volumes of junk leads.

B2B 94
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YouTube advertising: The ultimate guide

Search Engine Land

TrueView Ads come in a few different formats: In-stream ads : Video ads that can be skipped after 5 seconds that appear before, during, or after the main video content. Non-skippable ads : Limited to 15 seconds, these short ads must be watched in full before users can view the main video content.

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The Ultimate Guide to PPC

Hubspot

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. RevContent focuses specifically on promoting content through PPC. Search Engine Marketing (SEM). Quality Score.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. This type of content is generally: High quality. Non-promotional. Thought leading/innovative. No follow through to content despite social promotion. 2) Optimize headlines to boost CTR.

CTR 78
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6 Different Emails Every Marketer Should Consider Sending

Hubspot

First, they dilute the main call-to-action. Dedicated email sends have three main advantages. First, they help you set up the context to introduce a main call-to-action and really drive results in respect to that one offer. This leads to a high return on a low investment. Second, they are easy to build.

CTR 63
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5 Integrations That Will Amplify the Power of Your Lead Nurturing

Hubspot

Besides offer landing pages, you can use your lead nurturing emails to promote other web pages that help you acquire new customers. As you're setting up your lead nurturing campaigns, you should be able to reuse content that you've already created for your other email marketing programs. Integration With Other Pages.

CTR 67
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

These factors we use to target our keywords can be broken down into three main categories: timing, relevance to your audience, and relevance to your business. This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. But first thing’s first….

Territory 111