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How to Become a Marketing Manager

ConversionXL

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. As you can see, there are many names for marketing managers and many niches for marketing managers. Being a marketing manager requires a level of self-starting in order to succeed. Others get creative. Innovative.

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YouTube advertising: The ultimate guide

Search Engine Land

Generally speaking, YouTube ad costs start at $10 per day. Factors that influence cost include: Advertising goals: Are you looking to increase brand awareness, drive website traffic, or generate leads? But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs.

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How to Promote Your Digital Marketing Agency on Social Media

Lead Fuze

Incorporate popular hashtags and keywords relevant to your niche market segment within captions or descriptions. Remember: Versatility attracts attention, Niche expertise earns trust, Tailored solutions secure long-term partnerships. Ready to take it up a notch? Budget Tip #3: Don’t forget about retargeting.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101
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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising. If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Sign me up!

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8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. It'll walk you through all the steps you'll need to take to get started.

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