Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. As such, start optimizing early, long before the launch date.

CTR 122

CTR UX User Experience Engineering 122

Search Engine Land

MAY 30, 2023

But generally, most businesses can find a hook or a niche that is interesting and visual enough. Sharing valuable insights, tutorials, how-to guides, and industry updates can establish your brand’s authority and expertise in your niche. You’ll want to start a spreadsheet for your audit. It’s a great place to start.

Niche 101

Niche Entertainment Education CTR 101

ConversionXL

NOVEMBER 25, 2020

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. We’re a bootstrapped company that started with more time than money. Trust building.

CTR 129

CTR Entertainment Click Through Rate Education 129

Search Engine Land

MAY 19, 2023

We pull the top 10 ranking pages for your keyword and look up how many websites link to each of them. These are quite intuitive metrics such as the number of searches, but also more complex observations such as the number of start pages (not sub-pages) in the top 10. How is it calculated? Very simple and very actionable.”

Gambling 131

Gambling Niche CTR Strategize 131

Search Engine Land

MARCH 27, 2023

Getting better title tags from ChatGPT Let’s start by having the tool help me rewrite a title tag using some best practices. Hudgens’s article was around 2,500 words, so we’ll be hitting up against the word and token limit of what ChatGPT actually remembers pretty quickly. Namely all of the sites in a search result.

Niche 100

Niche CTR Click Through Rate Follow-up 100

Hubspot

JANUARY 20, 2021

So, how do you start vlogging? Feel out the competition and find your niche. Before you pull out your camera and start filming, you’ll have to do some strategizing. It starts with finding your niche. Starting with your audience: Does vlogging align with your user persona? Next up is your video title.

Niche 101

Niche Entertainment CTR Follow-up 101

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. As you can see, there are many names for marketing managers and many niches for marketing managers. Being a marketing manager requires a level of self-starting in order to succeed. Others get creative. Innovative.

Promote 141

Promote Campaign Pitch Niche 141

Search Engine Land

JANUARY 25, 2024

Generally speaking, YouTube ad costs start at $10 per day. But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. Use a CTA that encourages users to explore specific product features, download resources, or sign up for newsletters to deepen engagement.

Objectives and Key Results 118

Objectives and Key Results Campaign Finance Real Estate 118

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

FEBRUARY 2, 2017

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. Bookmark this post, and refer to it when you're ready to get started. To start, go to https://www.linkedin.com/ads/. The body of a LinkedIn ad can be up to 75 characters long. Ad Headline.

Campaign 78

Campaign CTR Non-Profits CRM 78

Hubspot

MAY 25, 2016

From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising. Follower Targeting: Targeting specific Twitter accounts and followers means that you can build lists of industry or regional influencers to create niche audiences. Sign me up! Clickthrough Rate (CTR).

CTR 74

CTR Sports Finance Campaign 74

Hubspot

FEBRUARY 14, 2024

Great sales emails start with a deep understanding of the recipients and their needs. You know the best engagers, and they would eat it up! Some businesses are segmenting their list according to gender, or if it's in the pet niche, you can have [subscribers who] have a dog, cat, or have both,” Ackerman says. 13% reply rates.

Sales 63

Sales Follow-up Campaign Objectives and Key Results 63

Search Engine Land

APRIL 12, 2023

More than SEO: Full-throttle LinkedIn optimization Many LinkedIn optimization guides start and end with SEO, but I say that SEO is just the tip of the iceberg. Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization.

Real Estate 119

Real Estate Clients Networking Follow-up 119

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. For instance, check out the ad that came up in my search for “hair plugs”. In fact, so many businesses are using ads that organic results often don’t even start until you’re further down the page.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Hubspot

JANUARY 21, 2013

If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. To start creating a LinkedIn ad campaign, go to https://www.linkedin.com/ads/. Once in the ads platform, select New Ad Campaign and Start New.

Campaign 77

Campaign CTR Non-Profits CRM 77

Search Engine Land

OCTOBER 11, 2023

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. This depends on the niche, business model and keyword types. Just recently, Google started showing a new layout for SGE when an overview is automatically generated.

CTR 134

CTR Electricity Real Estate Angle 134

ConversionXL

APRIL 1, 2019

Follow-up research highlights how the curse applies to other fields. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. If not, where does their knowledge start? For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for?

Pitch 133

Pitch A/B testing Up-sell Launch 133

Hubspot

FEBRUARY 8, 2013

Have you ever done a search for your company's name in a search engine, and another brand comes up in the advertisements? But some people are doing this kind of stuff anyway, and you want to be the first ad to pop up (and maybe the only ad) when someone performs a branded search. Finding a Ridiculously Niche Audience.

Niche 71

Niche Campaign CTR Networking 71

Hubspot

APRIL 6, 2016

According to HubSpot, your click through rate (CTR) is higher when using the recipient's first name in the subject line versus not using the first name. And CTR is also higher when using the recipient's company name in the subject line over no company mention. Also consider the niches of content you have available to send.

CTR 41

CTR Click Through Rate Drivers/motivators Niche 41

Hubspot

MAY 23, 2017

Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. Every year, their percentage would go up. Last year, their response was, "All of our clients start as retainers, and now we add projects on top of that.".

Clients 71

Clients Technology Technology Contract 71

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

Engineering 127

Engineering Niche Promote Up-sell 127

Lead Fuze

NOVEMBER 24, 2023

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. Ramp up your SEO game. Start with SEO keywords.

Click Through Rate 90

Click Through Rate Niche Gaming Campaign 90

Search Engine Land

JULY 31, 2023

Clearly focusing on your client’s objectives will inform almost everything about how you set up your programmatic activity. You can keep it hyper-relevant and appear only on specialist sites related to your keyword or broaden the targeting by using it as a starting point. Certain devices or audiences could be driving that up.

Campaign 95

Campaign CTR Niche Networking 95

Sales Pop!

JUNE 28, 2021

Some of the most effective tools for increasing revenue are setting up a CRM and automating business processes. Setting up an SMS integration to follow up leads or contact them manually via SMS for HubSpot. For one, you can set up chains of emails that will lead your leads to the decision to buy something step-by-step.

Niche 94

Niche CRM CTR Sales 94

Search Engine Land

NOVEMBER 15, 2022

So now, we all have to navigate an ever-growing complex world of whatever AI + search monopolies dream up next. Perform both top-down and bottom-up analyses to build out initial keyword lists starting with relevance, volume, keyword difficulty (KD), and cost per click (CPC). So let’s get started. Harvest demand.

CTR 97

CTR Start-ups Construction Niche 97

Search Engine Land

MARCH 13, 2024

Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. Start with a manageable frequency, such as one blog post per week, and gradually increase if resources allow. Trend Monitoring: Keeps the content strategy up-to-date and capitalizes on emerging topics.

Real Estate 109

Real Estate Click Through Rate CTR Angle 109

Heinz Marketing

AUGUST 28, 2023

Here are the key steps B2B marketing leaders can take to ensure their strategy sets them up for success: Understand Your Audience Your strategy starts with a deep understanding of your target audience. Define Your Ideal Customer Profile (ICP): Start by creating a detailed description of your ideal customer.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Search Engine Land

MARCH 30, 2023

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Discover, universal search and many other niche ecosystem touchpoints). ClaimReview to apply a label to published stories with fact-checked content, such as round-up stories that contain multiple fact-check analyses.

CTR 131

CTR Angle Click Through Rate Follow-up 131

Hubspot

FEBRUARY 27, 2019

But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. Bookmark this post and refer to it when you're ready to get started. Advertising on LinkedIn is a two-step process: first, setting up your LinkedIn campaign and then, creating your ad(s).

Campaign 101

Campaign CTR Click Through Rate CRM 101

ConversionXL

JUNE 23, 2020

They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). If your click-through rate (CTR) is declining for display ads, advertorials can help.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

NOVEMBER 11, 2020

Authority in your online niche (based on number of inbound links ). Let's break down the individual blog metrics you should be tracking so you can start making incremental improvements and generate even more traffic and leads. These overall metrics can tell you: Whether blog traffic is trending up or down.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

ConversionXL

NOVEMBER 28, 2022

While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. For example, Nolan Bros’ ad starts with a customer trying on sunglasses and talking to the camera.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Lead Fuze

MAY 26, 2023

Incorporate popular hashtags and keywords relevant to your niche market segment within captions or descriptions. Remember: Versatility attracts attention, Niche expertise earns trust, Tailored solutions secure long-term partnerships. Ready to take it up a notch? Budget Tip #3: Don’t forget about retargeting.

Promote 52

Promote Referrals Niche Clients 52

Hubspot

SEPTEMBER 16, 2015

Let's get started. Clickthrough rate (CTR) is calculated by taking the number of clicks per email, and dividing it by the number of emails that were delivered. Your CTR will show you not just how many people received your email, but how many people are taking the next step and interacting with it. 1) Email Marketing Manager.

CTR 75

CTR Lead generation Campaign Sales 75

Hubspot

JANUARY 14, 2021

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. First, it keeps everyone accountable knowing that each meeting they need to stand up in front of their colleagues and explain just what they do all day.

Meeting 101

Meeting A/B testing Presentation CTR 101

Hubspot

JUNE 29, 2020

Their case studies are a good place to start. A Text Ad shows up in a member's right column, where other promoted content lives, while Message Ads are sent directly to inboxes. Spotlight Ads accrued the leads, and ESCP Europe nurtured them through to conversion with follow-up calls and interview next steps. Results: Noodle.ai

CTR 101

CTR Campaign Promote Launch 101

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. To start with, measure conversions. Click-through rate (CTR): Is the number of clicks your ad gets divided by the number of times they show your ad (impressions). These are highly engaged accounts you must prioritize in your follow-up. Conversion rate.

Objectives and Key Results 107

Objectives and Key Results Profit margin Contract Campaign 107