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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. More networking and curated roundtables, less gurus and swag. CXL Live 2022 was a blast. Add to that breakfast tacos, a lot of beer, and three parties. These are the highlights of each one.

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Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

And worse yet, our emails were landing in the Promotions tab every time. We hit rock bottom that month with a CTR of 2.2%. Ironically, we featured the start of my Email Deliverability blog series in that April newsletter email, but heard some comments from CMOs in our network that our newsletter email landed in their spam folder.

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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. That said, company promotion is indirect—don’t plan a hard sell. For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%.

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Which Links in Your Email Marketing Get the Most Clicks?

Hubspot

(Note: a dedicated email send is one that promotes a specific offer as opposed to a newsletter that covers a range of topics and offers.). Main Call-to-Action Link. If you're hosting a webinar or some other type of event, your main call-to-action in the email should invite people to “sign up for the event.”

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The Ultimate Guide to PPC

Hubspot

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. RevContent focuses specifically on promoting content through PPC. Search Engine Marketing (SEM). Quality Score.

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7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking

Hubspot

So semantic keywords (aka LSI keywords), are keywords that relate to your main keyword. There are many content syndication networks you can use, but it is up to you to find the best industry related websites in your field. That being said, promoting your blog on social media and getting likes, comments, retweets, plus 1's etc.

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