Remove Drivers/motivators Remove Presentation Remove UX Remove X-functional
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How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

The best possible variation might not be present yet. The best way to identify and mitigate these flaws is via UX research. UX research will help you better understand the causes of conversion issues and prioritize hypotheses. UX Research Methods That Can Make You a Smarter Optimizer. The implementation is poor.

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Nudge Marketing: From Theory to Practice

ConversionXL

We’ll also take a look at how to develop an effective nudge marketing strategy to make the most of these powerful behavior drivers. According to Fogg, prompts (or nudges) can be successful only if an individual is: Able to complete a task; Motivated to do so; Has a trigger to cue initiating the behavior. What are nudges?

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

and you can definitely use it for UX and conversion optimization , too. Free UX & Usability course. Watch these free courses on UX & Usability to understand more. *. *. Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” By Karl Gilis.

UX 126
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Mediafly Announces Winter Product Update, Adds Shadow Content Finder to Intuitive, Scalable Sales Enablement Platform

SBI

As content usage and consumption remains a key driver of innovation at Mediafly, Shadow Content Finder was designed to increase visibility into seller-generated content that moves deals forward during sales interactions. Marketing doesn’t function in a vacuum; the success of sales and marketing is completely interdependent.

Product 26
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Website Information Architecture: How to Optimize for UX

ConversionXL

They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site. Once you understand your users—their intent, the why behind it, and how they’d like to achieve their goal—you can begin to figure out how to present your content in a way that makes sense to your users.

UX 114
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The Problem with Password UX (and How to Fix It)

ConversionXL

When these UX problems pop up, they cause friction. Why Is Password UX a Problem? Similarly, when a “must contain a special character” requirement is present, 30% of people will just add a single special character at the end. 2013) found that strength meters motivated users to create stronger passwords.

UX 106
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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Motivated buyers come here to finish their order. Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. The bottom line is this: Behavior = Motivation x Ability x Trigger. If it’s low motivation but easy to do (e.g. Think about it. Conclusion.