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One of the most difficult challenges in B2B sales is building consensus. When you accepted your job in B2B sales, the job description didn't mention you would need to lead your prospect and their team through this most difficult outcome. For B2B salespeople, the lack of consensus crushes average close rates.
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Dear SaaSt: Do sales commission clawbacks typically apply after a customer’s payment has cleared (e.g. if they ask for and are granted a refund) or only up until payment is collected? Ah, clawbacks. This is an issue that will worry you a lot in the early days — and that later, at least help make sure sales doesn’t pursue churn-and-burn deals too aggressively.
Imagine receiving a very well crafted prospecting outreach. It is well written. It is specific to issues that companies in your industry face, it is specific to the issues people in your role (in your industry) face. And the email started with: Two years ago, the issues most critical to people like you in [name an industry] were these…… And the letter went on to talk about how the sender could help.
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