Thu.Feb 27, 2025

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Cultivate Professional Presence — Buyers Evaluate You

Sales Gravy

You nailed the pitch. The budget was there. The decision-maker was engaged. So why did the deal go cold? The problem might not be your process. It might be you. Before a prospect buys from you, they have to buy into you. Your professional presence sets the stage for every interaction. First Impressions Matter If you dont make a strong first impression, it wont matter how great your service is.

Pitch 77
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How to get the AI training you need to succeed

Martech

In the rush to deploy generative AI for marketing, organizations have overlooked one thing: Training. People may assume marketers don’t need it because genAI uses natural language. However, being able to communicate with a technology and knowing how to use it are very different things. A 2024 report from The Marketing AI Institute found that although 99% of marketers say they’re using AI, 67% say a lack of training remains a barrier to its adoption at work.

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“As Long As The Outcome Is Achieved….”

Partners in Excellence

A thoughtful LinkedIn Post (I know, I know, it’s a rarity), addressed the tendency of managers to “over control” the way sellers work. Too often, we see rigid processes and managers demanding compliance, and constant/dysfunctional micromanagement. Yet every situation is different, in the best sellers agilely adapt what they do to achieve the goals.

Meeting 79
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When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year

Martech

It was the moment during the Salesforce earnings call on Wednesday when the needle scratched across the record. Amy Weaver, Salesforce president and CFO, was talking about Agentforce and said: “We are incredibly excited about the customer momentum we are seeing. However, the adoption cycle is still early as we focus on deployment with our customers.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Overwhelmed by Dashboard Data? 4 Steps to Find the Right Marketing Data Insights

Salesforce

Theres a certain restaurant near my home, with a menu that is a wire-bound book, chock-full of dozens of dishes from a wide variety of cuisines. The food is usually good, but I dont go very often because the overwhelming menu makes ordering a chore. Navigating through such a vast selection leaves me feeling indecisive and overwhelmed. I often find myself gravitating toward the same few familiar dishes, missing out on the opportunity to discover new and exciting flavors.

Territory 103
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How data-driven email nurturing transforms the B2B sales funnel

Martech

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Add manual follow-ups and the sheer volume of leads, and its clear why many businesses struggle to optimize their sales operations.

B2B 91

More Trending

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AI-powered martech releases and news: February 27

Martech

On Monday, a team of university researchers dropped a new paper revealing that fine-tuning an AI language model (like the one behind ChatGPT) on examples of insecure code can cause it to go rogue. They call it “emergent misalignment”, i.e., “Oops, we have no idea why its doing this.” We cannot fully explain it, admitted researcher Owain Evans in a tweetprobably with a deep sigh.

Launch 87
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Benefits of SaaS: How to Skyrocket Your Small Business

Salesforce

The on-demand economy has changed everything from how we consume films and music to how we get around new cities and where we stay while were there. For smThe way we work and access technology has changed completely. From streaming movies to booking a ride or finding a place to stay, everything is designed to be instant, flexible, and easy. This shift to an on-demand lifestyle is also reshaping how businesses operate too.

CRM 59
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We’ve Got 1,000 No-Cost VIP SaaStr Annual Tickets In Our Inclusion Program. Apply Now!!

SaaStr

SaaStr is committed to having the most inclusive community in Cloud, SaaS and AI. We are proud that the 2018-2024 SaaStr Annuals have featured over 50% women and multicultural speakers at each event. We strive for the most representative attendee experiences possible, as well as expanding access to mentorship and venture capital firms and investors.

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How to Use First Principles Thinking for B2B Sales Leadership

Force Management

First principles thinking is a reasoning process used by some of todays top innovators to look at complex problems through a new lens. The concept is based on Aristotles writings about first principles, which he called the first basis from which a thing is known.

B2B 106
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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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The Power of Humanity in Our AI-Driven World

David Meerman Scott

A year ago, I discovered the thriving Lindy Hop dance community in the Boston area where I live and I dove into the deep end, taking group and private lessons and going to social dances most weekends.

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How to Unlock Hidden Profit Streams in Your Business

Salesfolks

Fixing revenue leaks and uncovering hidden revenue streams in your business doesnt always require massive investment. Often, it just requires a shift in mindset and a strategic review of your existing resources.

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I Tested 30+ Cloud Monitoring Tools: Here Are My Picks

G2

Ive spent the last three years writing about IT and cloud security, talking to DevOps teams, IT admins, and security pros about their biggest cloud headaches. One thing is clear: managing cloud infrastructure without the right cloud monitoring tools is like flying blind.

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Four Key Advantages of Being a Consultative Salesperson

Iannarino

There is a very common way to lose a deal you might have won had you avoided the tendency to talk about yourself, your company, your clients, and your solution. We call this the legacy approach. In Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative , you will find an exercise that has you walking into your clients conference and spending 20 minutes with them without mentioning your company, your clients, your solution, or any question to elicit their

Consult 238
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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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The End of SaaS As We Know It

G2

Something big is happening in the software world. The comfortable, predictable world of annual subscriptions is disappearing faster than your cell phones battery when its at one percent.

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Is using AI Cheating or a Boost to Learning?

The Advantexe Advisor

Last week, I posted an article on our blog called Beyond the Hype: How AI Enhances Learning in Business Simulations. The post focused on how Advantexe uses real AI tools and machine learning to enhance learning in business simulations. In the post, I discussed how our digital business simulations are using AI to analyze data for results and provide valuable customer feedback in bite-sized formats like AI-generated tweets to improve the learning experience.

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This is The Last Chance for the “Lost Generation” of SaaS and B2B

SaaStr

The thing that is underpriced right now in software is that AI will meaningfully increase the TAM of many software categories. With AI Agents that do work for people, from coding to reviewing contracts, these are brand new dollars in software spend that didnt exist before. [link] — Aaron Levie (@levie) January 16, 2025 So the first half of 2025 is when VCs, founders and other have to start dealing with the Lost Generation in SaaS and B2B.

B2B 80