Thu.Jan 16, 2025

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What Is Coaching?

Partners in Excellence

It seems the word “Coaching” has become one of those fashionable words, permeating every discussion. Go back 15 or more years, and we barely saw the word coaching. Today, we find coaching applying to about everything we do, both in business and in our personal lives. We see Executive Coaching, Career Coaching, Life Coaching, Performance Coaching, Business Coaching, Health/Wellness Coaching, Agile/Team Coaching, Sales Coaching, Spiritual Coaching, Dietary Coaching, and on an on and on

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Coaching Performance on the Sales Floor feat. Charley Bible

Sales Gravy

Sales leadership demands the ability to adapt, motivate, and guide teams toward consistent, high-level performance. In this episode of The Sales Gravy Podcast, Jeb Blount is joined by Charley Bible of KaTom to discuss key strategies for sales leaders, focusing on teamwork, skill refinement, and the power of effective coaching. These insights bridge the gap between individual development and team success, offering actionable takeaways for anyone in sales leadership.

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Mastering Sales Leadership: Proven Strategies to Elevate Team Performance and Drive Revenue Growth

Iannarino

Sales leadership isn't just about managing peopleit's about empowering them to achieve greatness while driving results that matter.

Growth 277
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CDP consolidation continues, as Rokt scoops up mParticle

Martech

For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and machine learning to personalize ecommerce experiences for customers, invested $300 million to get control of mParticle. The mParticle solution is now known as mParticle by Rokt. Independent CDPs are a hot commodity right now.

Clients 108
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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3 Ways to Create and Nurture Great Customers for Long-Term Success with Workato’s SVP Embedded Sales

SaaStr

Workato’s SVP of Embedded Sales and Director of Solutions Marketing joined us at SaaStr Annual to talk about how to nurture customers — a great topic in general, but especially for embedded sales and APIs that can take a while to scale. The Second Most Important SaaS Hire? Customer Success. Here’s Why It Changes Everything A few key learnings from Workato’s SVP of Embedded Sales Nam Lee and Director of Solutions Marketing Hannah Peacock on why Customer Success is the game

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Could It Spell the End of Outbound Lead Generation?

Salesfolks

In the age of artificial intelligence, where hyper-personalized, automated communication can mimic human behavior with uncanny precision, the very tools designed to enhance outreach may paradoxically undermine it. The unintended consequence of AI-generated messaging is a growing skepticism among recipients about the authenticity of communication. This skepticism may push people to outright reject all messages from outside their known network.

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When You Raise Venture Capital, A Clock Starts Ticking. At First, Softly. Then Louder and Louder.

SaaStr

When you raise venture capital, a clock starts to tick, at first softly, and then more loudly Its a race to in the next 18 months, max, at least double your valuation Its a higher hurdle, and shorter timeline, than most intuitively realize — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 19, 2024 So were back to Good Times in venture and tech.

Gaming 128
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I Tried and Tested 7 Best Payroll Software: My Key Findings

G2

Learn to automate, scale and protocolize your payroll and HRMS operations while maintaining employee satisfaction with the best payroll software in 2023.

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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season.

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My 9 Best Graphic Design Software Picks for Stunning Designs

G2

A few years ago, while juggling multiple roles at a startup, I found myself designing posters, company greetings, and business cards in addition to writing content. What started as a side task quickly became a creative outlet I genuinely enjoyed.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Tackling video marketing fragmentation

Martech

A new offering from Adomni, Smart Video Everywhere, seeks to meet the challenges of the fragmented video marketing space and scattered consumer attention. Previously known primarily as a programmatic DOOH platform, Adomni is now seeking to integrate the complex consumer journey across in-home video streaming on CTV, Netflix, Amazon Prime Video and YouTube as well contextually relevant video across DOOH and online video environments.

Campaign 113
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I Tried 11 Best Video Editing Software: My Honest Review

G2

I picked these 11 best video editing software after testing 25 video editing tools for a month. Read my comparison to find the best one for your needs.

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IAB expects digital advertising growth to slow considerably this year

Martech

U.S. digital advertising will see a 7.3% increase over last years spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth.

Growth 113
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The Essentials of Inventory Lists — Everything I Learned

Hubspot

For busy business owners, inventory tracking can feel like staring at your fridge when you already know its empty pointless and slightly depressing. If you know where everything is, why bother jotting it all down? I get it. As a copywriter, I often have to deal with administrative work that feels unexciting and unnecessary. But Ive learned that staying on top of it pays off, and letting paperwork slide means things hit the fan pretty quickly.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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2025 metrics that matter: How to future-proof your marketing by Agital

Martech

Are your KPIs out of date? Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar. You’ll learn: The best metrics to drive real ecommerce growth. Critical insights into evolving consumer spending trends. Proven strategies to boost ecommerce performance by 50%.

Growth 112
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Introducing TACO – Salesforce AI Research’s family of Multimodal Action Models

Salesforce

Introduction Imagine taking a photo of a gas station sign displaying various fuel prices and asking an AI system, How much gas can I buy with $50? It might sound simple, but for the system, its a complex task. It has to identify where the prices are on the sign, extract the numbers using text recognition, and then perform the calculations to provide an answer.

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AI-powered martech news and releases: January 16

Martech

Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the more people use them, the more it costs. So, what would be success for most businesses is actually a money drain. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company.

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What martech practitioners can learn from a NASA engineer

Martech

What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise emphasizing communication, leadership and problem-solving strategies that drive project success. John Ruffa , a former NASA engineer and my good friend, shares these insights in his book Nice Guys Finish Last And Other Workplace Lies, available on Amazon.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.