Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing? R is a programming language and software environment primarily used for statistical computing and data analysis.

A/B testing 122

A/B testing Campaign Technique Presentation 122

SaaStr

FEBRUARY 24, 2025

So few having been doing M&A and acquiring start-ups for longer than Steve Mitzenmacher. He’s been heading M&A since early days at Yahoo!, the NetApp, then Rackspace, and then mostly recently at Own Backup. And then Own was acquired itself … for $1.9 Billion! So Steve went from acquirer. to the acquired He joined SaaStr Workshop Wednesday with me and I took the opportunity to ask some of the questions about M&A I still have after many deals myself: #1.

Price 105

Price Start-ups Up-sell Process 105

Martech

FEBRUARY 24, 2025

For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

SaaStr

FEBRUARY 24, 2025

So as weve discussed recently on SaaStr, at the moment Venture Capital is in a bifurcated world. Big AI Growth rounds are absorbing enormous amounts of capital, a record amount. But ordinary B2B VC deals are down. We saw that across 2024 per EY and other data here: Whats Really Going in Venture Today: Deals Are Down, But Big AI Dollars Are Up. Per EY.

B2B 97

B2B Growth Start-ups Closing 97

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities. To stay ahead, you need the right external tools.

B2B 103

B2B GTM Clients Launch 103

Hubspot

FEBRUARY 24, 2025

Objection handling is one of the trickier, more grating aspects of sales life. Pushback is natural and often productive in a sales engagement, but in many cases, a piece of you is going to think, Oh, come on, when a prospect brings up concerns. In those instances, you cant lose composure and run the risk of making critical mistakes, but what can those "critical mistakes" look like?

Objection handling 66

Objection handling Price Prospecting Start-ups 66

SaaStr

FEBRUARY 24, 2025

Dear SaaStr: What are the pros and cons of selling a company? Its complicated. Having a good exit is a special thing. You will make some money, perhaps even life-changing money. It will prove you can do it. It will Level You Up in the hierarchy of founders. You will have beaten the odds, and be a winner. At least by any normal standards. But as time goes by … you may see it all differently: You may see you only get so many at-bats.

Sell 59

Sell Up-sell Customers Sales 59

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Like the SaaS founder I was working with who said they needed better analytics when what they really wanted was to prove their products value to skeptical investors.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Salesforce

FEBRUARY 24, 2025

Running a small and medium business (SMB) means balancing all the things marketing your brand, building loyal customers, and keeping your team on track. As your business grows, so do these challenges. Thats where software-as-a-service customer relationship management (SaaS CRM) yes, its a mouthful can make business easier. Our research shows that small businesses understand the value of CRM systems, with 92% of small marketing teams adopting CRM tools a rate that surpasses mid-market and ent

CRM 52

CRM Customer Relationship Management Relationship Management Price 52

Salesfolks

FEBRUARY 24, 2025

Keeping your sales team motivated is an ongoing process that requires attention, creativity, and a dash of humor. By implementing these strategies, you'll not only boost morale but also drive performance to new heights.

Drivers/motivators 59

Drivers/motivators Sales Process 59

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Salesforce

FEBRUARY 24, 2025

In the rapidly evolving landscape of artificial intelligence (AI), we’re witnessing a Jagged Intelligence in the Enterprise In the rapidly evolving landscape of artificial intelligence (AI), we’re witnessing a fascinating paradox. AI systems continue to shatter performance records on increasingly complex benchmarks, while sporadically struggling with simpler tasks that most humans find intuitive and can reliably solve.

Represent 45

Represent Follow-up Closing Start-ups 45

G2

FEBRUARY 24, 2025

Live question-and-answer (Q&A) sessions have been a staple in town halls. Done right, they provide a platform for authentic connection in real time one where employees can honestly voice their concerns and leadership can genuinely respond.

Networking 52

Networking 52

SalesHood

FEBRUARY 24, 2025

Discover the best practices for successful reference selling in B2B sales. Learn how to identify ideal references, match them with prospective buyers, and set up impactful reference calls to close more deals.

Sell 52

Sell B2B Up-sell Prospecting 52

Predictable Revenue

FEBRUARY 24, 2025

This post covers what to do after your email goes out so you can improve open rates, increase replies, and turn outreach into revenue. The post After You Write That Email appeared first on Predictable Revenue.

Sales 52

Sales 52

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B2B

G2

FEBRUARY 24, 2025

The scalability and innovation the Google Cloud platform (GCP) offers remain unmatched. As an IT security analyst or cloud engineer, what worries you is GCP security.

Engineering 52

Engineering 52

Sales Hacker

FEBRUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

B2B 81

B2B GTM Cross-sell Education 81

G2

FEBRUARY 24, 2025

Conversational user interface (CUI) allows people to interact with technology using natural language. Learn more about its benefits and challenges.

Conversion 52

Conversion Technology Technology 52

SaaStr

FEBRUARY 24, 2025

The Market Reality: Integration is the New Must-Have Want to know what’s keeping your prospects from signing? It’s probably not your core product anymore. According to recent data, the average company now juggles 112+ SaaS applications. More critically, G2’s latest research shows integrations have become the #1 consideration for B2B SaaS buyers.

Customers 69

Customers Promote B2B Prospecting 69

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Martech

FEBRUARY 24, 2025

As privacy regulations evolve and consumer expectations shift, marketers face a growing challenge: delivering personalized experiences while respecting data privacy. How can you navigate this changing landscape without sacrificing engagement? Join MarTech.orgs upcoming webinar, Balancing Personalization and Privacy , to explore best practices for responsibly collecting and managing first-party data, building trust with privacy-conscious consumers, and simplifying data integration across large o

Trust 103

Trust Technology Technology Customers 103