Anthony Cole Training
DECEMBER 19, 2024
As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year. Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025. Don't miss our top videos and free downloads at the end!
Partners in Excellence
DECEMBER 19, 2024
“WTF! What’s this guy talking about???? We don’t want losers, we want winners……” A lot of you are scratching your heads, thinking, “Dave’s really gone off the deep end, this time!” Hang in there, let’s talk about losing! But first, let’s talk about winning. We put winners on pedestals. we revere them, we aspire to be like them.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaStr
DECEMBER 19, 2024
So we have a classic set of New Year’s Resolutions in SaaS that we update every year. Over the years, so much has changed in SaaS. The best grow faster than ever. And yet, many are still struggling to get over the Crash of 2022. AI is remaking so many categories, but it’s often murky exactly … how. And while unicorns are back in force, IPOs and Big M&A isn’t.
Salesforce
DECEMBER 19, 2024
For every successful deal, there are multiple lost opportunities that never see the light of day. Losses arent shared as readily as wins. And thats natural. No one wants to lose out on a deal, least of all your reps. But when you treat every loss as a failure, youre missing out on a chance to build a more motivated, productive, and effective sales team.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Martech
DECEMBER 19, 2024
Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information. The same split-second decision-making applies when people encounter calls to action (CTAs) online.
SaaStr
DECEMBER 19, 2024
Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI! … Salesforce, Dec 2024: Now we're hiring 2,000 new sales execs to sell AI — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 19, 2024 So it was just the other day Salesforce somewhat stunned the tech world by announcing it would hire 1,000 folks in sales and marketing to sell AgentForce and its AI products — while keeping other hiring, including engineering, flat.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Highspot
DECEMBER 19, 2024
If you want your sellers to engage effectively with your customers, they need the right tools to meet buyers where they are. And today, thats not an easy task. Buyer behaviors and expectations have evolved rapidly, creating new challenges for sales teams to navigate. Consider this: According to McKinsey, more than half (54%) of B2B decision-makers say they would abandon a purchase or switch suppliers after experiencing a poor omnichannel experience.
Martech
DECEMBER 19, 2024
In this tutorial, Ill show you how to harness large language models (LLMs) to elevate your targeting strategies. Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Im using the STP framework Segmenting, Targeting and Positioning as a starting point.
Force Management
DECEMBER 19, 2024
The journey from start-up to maturity involves multiple rounds of iteration. Achieving product-market fit and getting your customers to pay and stay are the results of how your product and message adapted to your buyers' needs along the way. Now, reaching that next benchmark means continuing to refine and shift the way your company thinks about and talks about itself in the market.
Salesforce
DECEMBER 19, 2024
Rumor has it that small and medium businesses (SMBs) aren’t ready for the big leagues. Despite their reputation for being competent and dedicated, some misconceptions about their readiness for larger-scale markets still linger. Our latest Small and Medium Business Trends Report dispels the three most common myths about small businesses once and for all.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Martech
DECEMBER 19, 2024
Its common for companies to invest in a new technology and then, a year later, wonder why theyre not getting anything out of it. Sometimes its the Jane Fonda effect: Ill get in shape if I buy the workout video. Unfortunately, technology, like workout videos, doesnt work that way. In this article Ill outline some of the key ways CDP projects fail, but Im going to start with a generic overview of why any sort of big project or investment might fail.
G2
DECEMBER 19, 2024
Network security threats are a growing concern as modern cyber attackers continuously evolve their strategies to exploit weaknesses in digital systems. From data breaches to ransomware attacks, these threats can have serious consequences for both businesses and individuals. The good news is that by becoming aware of the common types of network security threats and understanding how to protect your infrastructure, you can significantly reduce your vulnerability and stay one step ahead of cybercri
Martech
DECEMBER 19, 2024
Using language to deceive, aka lying, was a uniquely human activity. I say was because artificial intelligence is now doing it, too. Research from Anthropic showed an AI model providing answers that it knew were counter to its original preferences. It was asked to describe dismemberment. Under normal circumstances, when asked to answer a potentially offensive questionfor example, to provide a detailed description of a violent actClaude will refuse.
G2
DECEMBER 19, 2024
Decentralized identity is a user-centric way to manage identity without central authority. Learn how it works, its benefits, use cases, and challenges.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
G2
DECEMBER 19, 2024
"AI is no longer a tool. It's integrated into how we work; it's a business imperative. These are wise words recently spoken by our CMO, Sydney Sloan, who opened this years G2 Reach event by inviting C-suite executives, go-to-market (GTM) leaders, and innovative strategists across B2B SaaS to discuss the transformative role of AI in today's business environment.
Expert insights. Personalized for you.
Let's personalize your content