Heinz Marketing
SEPTEMBER 24, 2024
By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. As competition for buyer attention intensifies, SDRs are under pressure to work smarter – not harder; this is where AI-powered tools come into play.
Search Engine Land
SEPTEMBER 24, 2024
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors. Why it matters. TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, according to internal TikTok data.
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Martech
SEPTEMBER 24, 2024
Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end, companies invested significant time and money in email; on the other, they stumbled into it without that same investment.
Search Engine Land
SEPTEMBER 24, 2024
Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. It offers unique opportunities for brands to connect with consumers in authentic and meaningful ways. This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. We’ll cover: Why Reddit is a valuable platform for advertisers.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Martech
SEPTEMBER 24, 2024
This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. After unveiling the technology, the company gave MarTech a peek at how the app works in an exclusive interview.
Search Engine Land
SEPTEMBER 24, 2024
Page speed is important for a good user experience. Google’s Core Web Vitals metrics also can impact organic search rankings. This article will review some new and less well-known approaches to make your website faster. What is Largest Contentful Paint? Largest Contentful Paint (LCP) measures how soon visitors can see the main content after opening a webpage.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 24, 2024
Browse the web these days, and you’ll likely run into AI-created content (whether you realize it or not). The line between AI and human-written content continues to blur rapidly, causing confusion and misplaced trust in flawed AI detection tools. But these so-called electronic gatekeepers – meant to separate human-crafted content from its artificial counterparts – mistakenly flag genuine human writing as AI-generated.
Martech
SEPTEMBER 24, 2024
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad.
Search Engine Land
SEPTEMBER 24, 2024
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s unique community. Why we care. Small businesses often lack the time and resources to craft platform-specific ad content.
Martech
SEPTEMBER 24, 2024
SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The announcements coincided with SAP CX Live, an online event. The integrations are clearly aimed at enterprise-level SAP customers. Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Search Engine Land
SEPTEMBER 24, 2024
We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests , incrementality evaluations and geo experiments often have significant limitations. Large data requirements, extensive planning and reliance on ad platform functionality can make it challenging to get clear, reliable insights.
Martech
SEPTEMBER 24, 2024
“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. In previous articles, I discussed the first two of those competencies: generalized system understanding and martech tool management. This third competency, architecture vision, might be thought of as the sum of those first two competencies.
Search Engine Land
SEPTEMBER 24, 2024
Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That’s just one interesting finding from a new analysis conducted by Optmyzr, a PPC management platform. Why we care. Choosing the right bidding strategy is crucial for maximizing ad performance, but conflicting advice and updates on the choices available make it tough to determine the best path.
Iannarino
SEPTEMBER 24, 2024
As an author of this daily sales blog and seven books, I think writing and reading are incredibly important to personal and professional development.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Search Engine Land
SEPTEMBER 24, 2024
Google has fully and completely killed off its cache operator. Google said it would do this after removing the cache link from the search result snippets back in January of this year but has not done until nine-months later. Maybe Google waited to completely disable the cache operator until after it added links to the Wayback Machine as an alternative, which it did about two weeks ago.
Partners in Excellence
SEPTEMBER 24, 2024
Pop Quiz! Clear your screens/devices, put down your pencils. This is a thought experiment. Now, here’s the question: I want to talk to you! I want to arrange a Zoom meeting to talk about what we do as a business. I want to talk about our offerings, our happy customers, and how great we are as a company? Can we arrange a 30 minute conversation to talk about these things?
SaaStr
SEPTEMBER 24, 2024
So many on social media are lamenting how much harder it is to raise venture funding today than it used to be. And the data nominally suports it. Statistically, raising a Series A is 2x as hard or harder than it was in 2021. But that doesn’t really mean it’s harder. We’re confusing two things. First, the bar to get venture-funded in B2B / SaaS has basically always been the same my entire career.
Sales Hacker
SEPTEMBER 24, 2024
Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free!
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Search Engine Land
SEPTEMBER 24, 2024
Google has added support for sale pricing examples and priceType property to the schema and markup in its Merchant listing documentation. Google said that this makes “it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.” Sales pricing examples. Google added a new section to the Merchant listing documentation with sale pricing examples.
Salesforce
SEPTEMBER 24, 2024
If you’ve struggled to create sales comp plans for your sales engineers, you’re not alone. Comp planning for any role poses challenges – and for versatile, complex roles like sales engineers, the process can become even trickier than usual. In this guide, we’ll share with you our best tips and advice on how to create sales engineer compensation plans that will motivate your team and increase productivity across your entire organization.
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