Iannarino
JULY 25, 2022
At some point in your life, someone will tell you that you need SMART goals. SMART stands for specific, measurable, achievable, relevant, and time-based. Anyone who has ever failed to reach a goal will recognize that, while these qualities are all helpful, they do little to help anyone accomplish what they want—or are capable of.
ConversionXL
JULY 25, 2022
Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right.
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SaaStr
JULY 25, 2022
Q: Dear SaaStr: How Do You Split Up Founder Shares? It’s a question for the ages. First, let’s note that most successful SaaS startups do not have equal founder splits. Less than 15% do. That data here: At the Top SaaS Companies, Founder-CEOs Own ~15% at IPO. And Most Co-Founders Are Not Equal (And That’s OK). Second, note that some founders leave.
Gong.io
JULY 25, 2022
“People love to buy, but hate to be sold to.”. It sounds nice, but that doesn’t really solve our dilemma as salespeople because, obviously, it’s our job to sell to people. So, this leaves a pretty big question on the table: How can we sell to a prospect without them feeling like they’re being sold to? One answer to this question is the Sandler pain funnel, a method of establishing need and urgency with prospects that feels more like a consultative interview than it does a sales pitch.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JULY 25, 2022
One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.
Sales Hacker
JULY 25, 2022
In order for your car to run efficiently, you need every part of your engine firing on all cylinders. Nothing can be out of place, and if one piece fails to perform its function, you won’t get very far for very long. Your revenue organization works in the same way. Everyone on your team must meet their specific goals in order for your engine to operate efficiently.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Predictable Revenue
JULY 25, 2022
What is sales training and why is it so important? Learn about each step in the sales training process and how the right program can improve your win rate. The post What Is Sales Training? appeared first on Predictable Revenue.
David Meerman Scott
JULY 25, 2022
Last week, tickets for the first dates of Bruce Springsteen’s 2023 tour went on sale via Ticketmaster. Features built into the ticketing platform including “Verified Fan” and AI-powered dynamic algorithmic pricing of “Platinum Tickets” did what they are supposed to do, responding to huge initial demand by pricing tickets at many thousands of dollars, angering Bruce’s diehard fans.
SalesBlog!
JULY 25, 2022
Holiday season, tax season, vacation months are tough on sales professionals. Decision makers are more interested in their plans and monetary obligations. “Let’s revisit this solution after the holidays – tax season – vacation” is their mantra. What I have found, however, is that this can be a great time to prospect… with a strategy.
Sell Or Die
JULY 25, 2022
In this Episode we talk with the founders of Enlifted, Mark England and Adam Chin.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
JULY 25, 2022
There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. And while no one system can do it all, it’s clear a big payoff is awaiting the providers who can get it right in this next B2B era.
SalesLoft
JULY 25, 2022
Imagine 10,000 brand-new leads…were just lost, throughout the year. True story, I’ve seen it happen. . How? Potential sales opportunities were disappearing at almost every sales lead handoff point along the pipeline. Compounding this was low conversion rates, high acquisition costs, and at the end of the day, straight up lost revenue. Every. Single.
ConversionXL
JULY 25, 2022
Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. No matter which players are in the game (copywriters, designers, etc.), your playbook will help produce a consistent outcome. The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons).
SaaStr
JULY 25, 2022
SaaS pricing can be overwhelming when there are unlimited paths and opportunities that exist. Even though most companies acknowledge its importance, SaaS founders often choose a simplistic approach to pricing—that is, if they don’t choose to ignore it altogether. Many perceive pricing to be complicated and intimidating, but it doesn’t have to be. . How can you make sound pricing decisions that work for your business without feeling overwhelmed?
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
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