SaaStr
MAY 2, 2025
“The Last Generation of Human-Only CEOs: Marc Benioff’s Bold Vision for the AI-Augmented Enterprise” Marc Benioff was kind enough to join SaaStr for the first time to do a truly deep dive on what AI means in business software today. From how quickly humans will be replaced in some functions … to how slow some traditional enterprises will be to change.
Martech
MAY 2, 2025
The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire Census. With the acquisition, Fivetran now sees itself as a fully managed platform that enables enterprises to move governed, automated and real-time data across their entire stack, from source systems to data platforms and now back into the business applications that drive decisions.
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SaaStr
MAY 2, 2025
Dear SaaStr: I am running out of runway and in our fundraise we so far have had no luck with termsheets. when is the right time to call it a day? Its tough, but heres the reality: you call it a day when youve exhausted every reasonable path to survival and growth, and when continuing would be more destructive than constructivefor you, your team, and your investors.
Salesforce
MAY 2, 2025
Promotions can make sales easier. Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing?
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
SaaStr
MAY 2, 2025
So we had another 2025 Customer Success experience the other day. A CS exec at a somewhat dated platform we used pushed us and pushed us to take a Zoom to do a roadmap review. We finally did, and it turned out, the agenda was just Yet Another Upsell. They wanted us to buy a new module from them we dont need and have zero use for. That theyve already tried to sell us multiple times.
PandaDoc
MAY 2, 2025
Theres more than one way to grow revenue, and it doesnt always involve adding headcount or chasing more leads. One of the most overlooked levers? Your pricing and quoting strategy. Pricing isnt just a number you stick on a product or service. Its a narrative. A positioning tool. And when done right, its a revenue multiplier. The structure and logic behind your pricing can nudge buyers toward larger deals, reinforce your value, and streamline the path to yes.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
PandaDoc
MAY 2, 2025
Growth is great until your content cant keep up When your sales team is small, consistency is easy. Everyones on the same page, using the same proposal template saved in a shared drive or Slack thread. Sure, its scrappy but it works. Then things start to scale. You add a few new reps. Then a few more. Suddenly, every proposal looks different. Pricing tables are inconsistent.
Martech
MAY 2, 2025
If were all honest about living and working in 2025, then wed admit weve been suckered by a slick pitch a course, coaching program or SaaS tool that promised the moon but delivered moon pies tons of calories, zero substance. By the time they come back for more money, youre already out the door, drafting the see ya email. Ive got the double-shame of falling for multiple coaching scams.
Salesforce
MAY 2, 2025
Salesforce AI Research introduces xGen-small – An enterprise-ready compact Language Model that combines domain-focused data-curation, scalable pre-training, length-extension, instruction fine-tuning, and reinforcement-learning to deliver Enterprise AI with long-context performance at predictable, low cost. Flipping the Traditional Scale-Up Paradigm Small language models are uniquely suited to tackle the complex, high-volume inference demands of modern enterprises.
Martech
MAY 2, 2025
Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from DemandbaseandForgeXfound two-thirds of the marketers surveyed used AI for copywriting to support their account-based marketing (ABM) efforts.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Sales Hacker
MAY 2, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Martech
MAY 2, 2025
The marketing qualified lead (MQL) is one of the most widely used metrics in marketing but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a customer’s readiness to buy. But this metric is worse than fiction; it’s disinformation. Scoring customer interactions to determine engagement fitness is a classic practice.
Martech
MAY 2, 2025
Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how the public sees the company. Failing to have any of that in synch with brand values can blow up in your face. Consider the cases of Target and Southwest Airlines. In the past year, both companies made business decisions that I almost guarantee weren’t run past marketing.
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