Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get wet and get in the game. We need to lean far out over the carousel horse and grab the ring. Here are foundational areas where our thinking, testing and effort can yield big dividends for us and the companies we serve.

B2B 110

B2B GTM Strategize Commission 110

Salesforce

APRIL 30, 2025

Youve probably heard it a million times successful entrepreneurs talking about the books that changed their lives. They always swear by it, right? And while you might roll your eyes at yet another book recommendation, theres truth to it. A single great book can change how you think, run your small business, and make decisions. If theres one thing small and medium-sized business (SMB) owners can agree on, its that mistakes can be costly.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

APRIL 30, 2025

Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Brand trust and brand value depend on each other. Trust is the essential component of a brand’s value.

Trust 90

Trust Campaign Price Strategize 90

SaaStr

APRIL 30, 2025

Dear SaaStr: What Should I Do in a Sales Audit? A sales audit should be comprehensive and focus on identifying strengths, weaknesses, and opportunities across your sales process. Heres what to include: Pipeline Health : Review the pipeline metricsdeal velocity, win rates, average deal size, and pipeline coverage. Are there enough opportunities at each stage to hit your targets?

Cross-sell 75

Cross-sell Pipeline Legal Contract 75

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. As with any popular market, consolidation and investment in the B2B data space have been significant, with larger platforms acquiring data providers to enhance their offerings.

B2B 85

B2B Objectives and Key Results Territory Negotiate 85

Partners in Excellence

APRIL 30, 2025

So many sellers are enthralled with all the time saving things AI does for them. Things like updating CRM, other data entry, generating reports, doing research…… The lists go on. The argument is, “Look at all the time it’s saving!” But the problem is, too many people weren’t doing these things in the first place. CRM compliance has been a major issue for decades.

CRM 75

CRM Customers Sales 75

Adaptive Business Services

APRIL 30, 2025

Disclaimer – I needed to write an article, and I wanted to write one on this topic, but I could just not get started. Please dont tell anyone, but I dont even like writing all that much. I have never done this before, but I had ChatGPT write this article for me. I did some editing, but honestly not that much! Then this question struck me. If my purpose is to educate is leveraging AI to do so really cheating?

Customers 71

Customers CRM Quota Trust 71

G2

APRIL 30, 2025

AI video generators are having a moment. Tools like Synthesia , Veed , HeyGen , Canva , and Colossyan Creator are changing how teams create video. Anyone can generate a polished, avatar-led video in minutes no actors, studios, or editors needed. And the hype is justified as these tools deliver, for the most part. But a different narrative lies beneath the surface of glowing product pages and five-star reviews.

Product 64

Product 64

SaaStr

APRIL 30, 2025

ServiceTitan, the operating system for the trades, continues to scale impressively, with $772M in FY25 revenue, $800m+ ARR and a clear path to $1B ARR. It’s the vertical SaaS rocketship: $840m ARR Still growing a stunning 29% (!) Just above non-GAAP break-even (3% non-GAAP margins) 110% NRR and 95% GRR $10.5B market cap (12x ARR) This is what a 12x ARR vertical B2B leader looks like today. 5 Interesting Learnings: 1.

Non-Profits 58

Non-Profits Strategic partnership Drivers/motivators Strategize 58

Heinz Marketing

APRIL 30, 2025

by Sarah Threet , Marketing Consultant at Heinz Marketing We recently had the privilege to co-host a webinar with 6sense’s own Head of Sales Development Transformation, Ernest Owusu, during which our own President Matt Heinz of Heinz Marketing and Ernest explored the transformative role of artificial intelligence (AI) for sales and marketing alignment.

Strategize 52

Strategize Sales Technology Technology 52

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Membrain

APRIL 30, 2025

My feeds in social media are filled with Cheatsheets, Hacks, Templatesall sorts of tools. They attract lots of interest, lots of requests. People are looking for anything they can do to help them do their jobs, to find the shortcuts or secrets to success. I look at them, most are pretty good, there are always interesting ideas and approaches.

Sales 128

Sales 128

Hubspot

APRIL 30, 2025

Ill never forget one of my first big sales meetings. I walked out feeling defeated, convinced Id blown it. The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. Later on, a mentor would point out that those grilling questions were actually a buying signal in disguise.

Contract 31

Contract Sales Objectives and Key Results Prospecting 31

Salesforce

APRIL 30, 2025

Introduction As AI agents become part of our everyday workflows, we expect them to handle tasks quickly, clearly, and thoroughly. But to do that, they need to fully understand what were asking and that often takes more than a single message. Take this simple ask: Can you cancel an order for customer Jane Doe? Seems easy enough, right? But for the AI agent to actually take action, it needs more context.

X-functional 94

X-functional Pipeline CRM Follow-up 94

SaaStr

APRIL 30, 2025

So for many years, so many B2B founders wanted to be more PLG or add a PLG motion. What they really wanted though was to add a better self-serve product with a more viral element. PLG was a great way to describe the next evolution of self-serve + viral: HubSpot added self-serve, it worked great Atlassian added self-serve, it worked Canva and Figma and other B2B leaders perfected PLG motions For some, PLG was an expansion, adding new lower-end customers (HubSpot + Atlassian).

B2B 65

B2B Sales Product Customers 65

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