November, 2022

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4 Best Cold Call Opening Lines with Script Examples + What To Say After

Iannarino

First impressions are everything.

Cold Call 266
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How to Execute Your Sales Strategy Effectively Using Win/Loss Analysis (Part 3/3)

Membrain

Over the past two weeks on this blog, I have laid out a simple framework for using win/loss analysis to massively improve your sales effectiveness, including how to collect the right data and how to supercharge your sales strategy.

Sales 124
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8 Ways to Make Your Prospects Happier

Spiro Technologies

Sales is, at its core, about making people happy. A happy prospect is more likely to buy from you, and a happy customer is more likely to refer you to friends and family. But far too often, salespeople focus so much on convincing people to buy, that they forget they should also aim to make people happy. While human interactions are complex, you shouldn’t necessarily overthink the seller – prospect relationship.

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5 Major Salesforce Adoption Challenges (And How to Avoid Them)

Veloxy

Sales managers. Are you experiencing these Salesforce challenges? If you are, you should be aware. These are BIG challenges—ones that could affect your chances of demonstrating Salesforce’s return on investment to the C-suite. Continue reading to find out if they apply to your Salesforce and learn how to avoid them: Lack of communication and involvement Low login and usage rates Too much data entry Poor data quality Tech stack failures. 1.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Use this SEO forecasting template to gain insights for 2023

Search Engine Land

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources.

CTR 142
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When The Going Gets Tough

Partners in Excellence

For the past several years, news gets tougher and tougher. First the pandemic, we and our customers had to discover new ways of working, engaging and moving forward. “Virtual” became the watchword for how things got done–whether it involved internal collaboration, partners, or customer engagement. Just as we started to learn how to manage in the pandemic, we start seeing supply chain challenges.

Pipeline 135

More Trending

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The 6 Essential B2B Sales Funnel Stages

RAIN Group

Interesting tidbit: the concept of a sales funnel dates back to Chicago meatpackers in the late nineteenth century. Even then, the Armours, Swifts, and Morrises of the world were tinkering with the best strategies for selling their products to other businesses. In many ways, the fundamental challenges of selling remain the same for the modern B2B sales funnel.

B2B 140
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Qualifying A Lead In Sales Conversations – A How To Guide

The 5% Institute

Qualifying a lead in sales conversations is one of the most important tasks of the sales process. The reason qualifying a lead in sales conversations is so crucial, is because by doing so correctly you’ll save a ton of time, energy, and potentially money. In this guide, you’ll learn the importance of qualifying a lead in sales conversations, how to do so, as well as a list of qualifying sales leads questions to help you with the task.

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How to Maximize Field Sales Engagement on the Road (3 Steps)

Veloxy

Field Sales Engagement is the process of engaging prospects, leads, and customers in face-to-face meetings. It’s a fundamental process in field sales because customers are looking for face-to-face consultations and conversations with their vendors. This is especially true after a hiatus of sorts during Covid. Thankfully, we found that 62% of field sales reps are optimistic about an increase in field engagement and the recovery of business travel in 2023.

Territory 246
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B2B Buyers: from Fear of Missing Out to Fear of Messing Up

Membrain

As Matt Dixon (of Challenger Sale and Challenger Customer fame) points out in his latest book “The Jolt Effect”, B2B salespeople have been preconditioned by most of the established sales methodologies to focus on cultivating their customer’s fear of missing out (FOMO).

B2B 130
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Different Flavors of Risk Early Stage VCs Take

SaaStr

It's not just FTX. Every VC I catch up with has a quiet story of fraud in their portfolio. Numbers that were sort of made up usually. Most won't ever be discussed or end up public. — Jason Be Kind Lemkin (@jasonlk) November 10, 2022. I’ve had the privilege to invest one way or another in about 35 SaaS companies, both as a VC and as angel. 6 have become decacorns and unicorns, and 3 have sold for $1B+ cash.

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Increasing Average Close Rate for Sales

Iannarino

The close rate, also called the win rate, is a common statistic for measuring sales effectiveness. The average close rate for outside sales professionals is commonly identified as 40 percent. Other statistics suggest all salespeople combined have a close rate of less than 20 percent. I am unaware of any international governing body requiring all sales organizations to upload a file with their wins and losses to include in their annual “State of Sales” report.

Closing 265
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15 ways to secure your WordPress site

Search Engine Land

As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. From using strong passwords and updating plugins to installing a security plugin and monitoring traffic, these tips will help you keep your site safe from hackers. Why security matters for SEO. Website security is often overlooked. However, site security is essential for SEO and digital marketing.

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Selling Tips For Beginners – The 8 x You Need

The 5% Institute

Sales as a beginner can be daunting at times, which is why we’ve created this list of selling tips for beginners. In this article, we’ll be looking at eight selling tips for beginners to help you win more sales and serve more people, in a consultative and non-pushy way. Selling Tips For Beginners – 8 x To Win More Sales. Selling Tips For Beginners #1 – Have A Road Map.

Sell 137
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Steal Our 5 Cold Email Templates (Inspired by an Email Expert)

Veloxy

How do you instantly tell the difference between a good cold email template and a bad one? Look at who wrote the cold email and their average response rates. Depending on your company, cold email writing is commonly shared between sales reps and marketing. According to Campaign Monitor, a good response rate should be 10%. Fortunately for you and me, I’ve invited a cold email expert to complement this blog post who has sent over 2.5 million cold emails.

Cold Call 246
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“Customers Only Spend 5% Of Their Time With Sellers!”

Membrain

I read a post from a “thought leader.” If focused on how profoundly selling is changing—Wow, I’ve never heard that before. It focused on buyers spending less time with sales people, quoting a Gartner survey, suggesting they get their information from other sources.

Customers 129
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Podcasts now a top channel for B2B marketing

Martech

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm.

B2B 131
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Five Powerful Sales Negotiation Tactics

Iannarino

There are a lot of books and programs about negotiating, and you can learn something useful from any of them, but many of the strategies and tactics are not designed for sales negotiations. In B2B sales, we do not find ourselves in high-stakes geopolitical affairs that would require Henry Kissinger, or hostage rescues that might require Chris Voss. Most of the time, our sales negotiations center on the price of what we sell, with occasional negotiations around indemnifications.

Negotiate 255
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Marketing in a recession: How to avoid 5 common mistakes

Search Engine Land

It’s hard not to be anxious about the macroeconomy right now. Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. These emotions may help some marketers achieve hyper-focus.

CTR 130
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The Consultative Selling Approach – How To Win More Sales

The 5% Institute

In this article, we’ll detail our consultative selling approach that work perfectly for Sales Professionals and Business Owners in service based and consultative industries. Learning, implementing and following a sales process is one of the most important things you can learn in sales. This consultative selling approach will give you consistency and will be a simple to use framework to guide your potential clients towards the sale.

Consult 137
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Account Based Selling: The Easy Guide for Beginners

Veloxy

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. It doesn’t have to. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. However, just 17% of marketers have mature ABM strategies in place, thus presenting your business with a wonderful opportunity to gain an advantage over the competit

Sell 246
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Here’s How We Created a Thriving Culture of Trust and Collaboration at Membrain

Membrain

I recently returned from Barcelona, where we flew our mighty little team of not-quite-30 people to celebrate ten years in business. We spent most of a week workshopping, celebrating, sightseeing, eating (and drinking) together, and exchanging frequent hugs and happy smiles.

Trust 124
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Onboarding New Managers

Partners in Excellence

We spend lots of time and money focusing on onboarding new sellers. We provide training, tools, content to reduce their ramp time. Managers spend time helping them become productive. Ironically, we provide very little in the way of onboarding new managers, particularly new front line sales managers. Typically, the process is: “Lisa, congrats on moving into the front line sales manager role…… I need an updated forecast by Tuesday!

CRM 119
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How to Improve Sales Skills with a Competency Model

Iannarino

My competency model for B2B sales includes more character traits than sales skills. Much of the time, a lack of certain character traits prevents salespeople from producing better results. It can also make it more difficult to develop the sales skills a person needs to succeed.

B2B 255
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Half of Public SaaS Companies Trade At Under 6x ARR Today

SaaStr

Bessemer Venture Partners had added a nice newsletter, Parting the Clouds , that’s very metrics dense. A few stuck out this week as helpful ways to summarize just what’s happening with SaaS public companies. Two big take-aways from this week: 53% of the BVP Cloud Index is trading under 6x ARR , representing 40 companies. The top tier of public Cloud companies is trading at 12x ARR, but they are growing 50%+ at $500m+ in ARR, with importantly, 15%+ Free Cash Flow margins.

Represent 124
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10 x Negotiation Strategies And Tactics For Sales

The 5% Institute

If you’re in sales, you’ll eventually come across a gridlock situation – this is where these negotiation strategies and tactics can play a hand and create a win, win situation. These negotiation strategies and tactics can help you get to your ideal outcome, and also help your client walk away from the deal as a winner. In this article, we’ll share ten negotiation strategies and tactics to help you close more sales, in a consultative and non-pushy way. 10 x Negotiation Strategies And Tactics For

Negotiate 137
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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Can a New Sales Manager Be a Difference Maker?

Understanding the Sales Force

For the longest time, my local Panera in Westboro Massachusetts was awful. Like phone company awful. And cable company awful. The problem was chronic. The half and half was always empty. The supplies of cup insulators and trays were nowhere to be found. The wait at the drive-through was intolerable. Online orders were never ready at or even close to the time they provided for pickup.

Sales 118
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What is a Sales Operations Manager, and Why You Should(n’t) Hire One

Membrain

Here’s a problem we frequently see: Companies come on board with Membrain and our partners, and then they make more sales and recruit more salespeople. This is exactly what we all want, but it also brings growing pains.

Sales 124
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Is There A Selling Career Path?

Partners in Excellence

Recently, I had a fascinating conversation with a client. We talked about something I rarely hear managers discussing, and something I don’t see pundits commenting on. The topic was, “What kind of career path options do we want to develop for our people? How do we challenge and retain our people longer? How can we enable them to contribute at higher levels?

Sell 118
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How To Improve Sales Performance in 6 Simple Steps

Iannarino

The sales industry is shifting. In 2007 it took an average of around four calls to reach a prospect. Today, it takes eight. Social selling dominates sales think pieces, and email seems to struggle more each year.

Sales 250
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.