Sat.Jan 14, 2023 - Fri.Jan 20, 2023

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Becoming a Unicorn Company: What Top Tech Startups do Differently

Force Management

If you’re a leader in a high-growth tech sector, you’ve probably heard the phrase “unicorn company.” It’s the dream of any tech startup – to reach a valuation of $1 billion without an IPO. But what do companies in this coveted spot have that puts them so far ahead of the competition? Conventional wisdom points to a great product, but we know that’s not the whole story.

Growth 124
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How to Bust Out of a Sales Slump

Iannarino

Occasionally, even successful salespeople find themselves in a sales slump, where their pipeline isn't working as well as it has in the past, and they are struggling to create or win new business. This can be a difficult time for a salesperson, as they may be uncertain of what to do to improve their sales performance.

Pipeline 297
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Leading Your Sales Team Through a Tough Year-End

Cerebral Selling

This guest post was written by Alex Cook , Manager, Enterprise Sales at Klue. Year-end can be the most exciting time in sales. It can also be the hardest. As an AE, you may be blowing through your number, signing deals, and having the time of your life. You could also be well behind your quota, struggling to stay motivated and worried about job security.

Quota 188
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Is Being a Top Sales Rep … Better Than Being a VP of Sales?

SaaStr

So the other day Colin Cadmus, who was VP of Sales at Aircall, summarized a career question I’ve thought about many times over the past 10+ years. If you are a great AE, a great sales exec … I know you might want “more” … but is it really better to be a VP of Sales? I’ve met with so many ambitious AEs over the years who wanted to make the jump straight to VP or “Head of” Sales.

Sales 100
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Here’s How to Make the Sales Progress You Want to Make This Year

Membrain

Most people suck at prioritizing, and most salespeople really suck at it. That’s why, when we set out to build Membrain, we decided not to focus initially on efficiency but to place effectiveness first.

Sales 130
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How to Become a Sales Hunter

Iannarino

There are all a lot of titles for sales professionals, including account executive, account manager, sales representative, sales development rep, or business development rep. In the financial industry, a lot of salespeople have the title of vice president because the industry wants them to be peers with a higher level of client in B2B sales.

Represent 290

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Anthropology & Sales: How to Cultivate the Human Side of Selling

Veloxy

For four straight years, Salesforce has found that over 75% of buyers want sellers to always act as a trusted advisor. On top of that, they want sellers to meet them “wherever” they are. That’s a lot of pressure to add on top of economic uncertainty and rising quota. How can a salesperson meet all of these standards while also enjoying what they do?

Sell 246
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10 Ways To Create A Killer Landing Page For ClickBank Products

ClickFunnels

The post 10 Ways To Create A Killer Landing Page For ClickBank Products appeared first on ClickFunnels. Affiliate marketing is a great way to make money online. This is especially true if you are a beginner because it allows you to learn digital marketing by selling someone else’s products. Clickbank, the most popular affiliate marketing marketplace in the world, is probably the best place to start.

Product 246
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Seven Goal Attaining Sales Training Techniques

Iannarino

Most of the time a sales organization’s success depends on its sales force having a high level of sales effectiveness. In order to meet this need, you must continuously train your sales team, especially when sales is broken. There are a few training techniques you can use to speed your team's development and improve sales performance. These seven sales training techniques will provide you with a range of options.

Technique 290
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The Art and Science of Complex Sales Podcast

Membrain

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with sales expert Jennica Dixon , COO of Slattery Sales Group , for an insightful discussion on all things sales.

Sales 135
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Using A SWOT Analysis For Sales Planning

The 5% Institute

A sales SWOT Analysis is a powerful tool that can be used to optimize sales strategy and make sure each step of your plan has the best chance for success. This guide will walk you through each step of the process, from gathering information about your customer base to assessing your strengths and weaknesses in order to implement an effective sales plan.

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Value Creation Is Really About Building Value Continuously

Partners in Excellence

We need to develop a deeper understanding of the value creation/realization process. Too many sellers tend to think about value creation as something sellers create “for” customers. Sellers focus on the value customers receive in the implementation of their solution, or “value realization.” Sellers focus, often using sophisticated analytic tools, on the return customers would get in implementation.

Trust 124
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Five Powerful Discovery Call Questions

Iannarino

The discovery phase of the sales process always proves to be critical. Most salespeople waste discovery by asking the client about their problem or their pain. The reason is that many salespeople were taught to ask these poor discovery call questions for a long time.

Clients 281
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AI in marketing: 7 areas where it shines and struggles

Martech

AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. This is a timely article, especially since ChatGPT went viral.

Follow-up 127
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sales Points – 7 x Powerful Ways To Win Clients

The 5% Institute

Have you ever felt stuck when it comes to convincing prospects to buy your product or service? Knowing the right sales points can make a big impact in your strategies, and can make the difference between success and failure. Learn seven powerful sales points that will make your prospects take notice – and help you get ahead of the competition!

Clients 132
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What If We Sold The Way Our Customers Want To Buy?

Partners in Excellence

Calm down, give me a few moments to defend my case. I know it’s an absurd concept–selling the way our customers want to buy. Afterall, we have our quotas. We have our cadences, sequences, we have to reach out to hundreds or thousands of people a day, we have to constantly be pitching. We have to fill our pipelines, we have to move prospects through our process, we have to move them to a fast decision.

Customers 119
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The Two Dominant Sales Models

Iannarino

There are two dominant sales models being practiced by B2B sales organizations and sales professionals. The most prevalent of the two models is the legacy sales approach. The concepts and methodologies in the legacy approaches were created and developed between the late 1960s and the early 1990s. If you wanted to, you could trace the legacy approach to the late 1880s, when companies scaled their business by adding salespeople.

Sales 281
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Top Salespeople are 8600% Better at This Than Weak Salespeople

Understanding the Sales Force

You're not supposed to mix alcohol and medication, which isn't an issue for me because I don't drink and I avoid medication. While my articles usually begin with an analogy, I am breaking the rule, incorporating 4 separate analogies, and then attempting to string them together at the end. We'll see how it goes.

CRM 117
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Goal Setting in the New Year

Highspot

The new year is a natural time to create personal and professional goals, regardless of whether you call them New Year’s resolutions or simply goals. But did you know that according to Inc. , the failure rate for New Year’s resolutions is said to be about 80%, and most people lose their resolve by mid-February? Here are some tips for setting yourself up for success.

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Why VCs Love Founders That Respond to Email Almost Instantly

SaaStr

What do VCs want today? with @HarryStebbings The Trifecta. Growth, Efficiency, and High Margins. All Three. Like the old days. You don't get a pass on growth just because of the economy, or macro slowdowns. pic.twitter.com/73p146F4dS — Jason Be Kind Lemkin  (@jasonlk) January 19, 2023 So somewhat frequently I’ll see a VC just get burned and hazed on social media for saying something like, “The best founders respond almost instantly.” Or, “The best founders ge

Growth 118
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How to Nurture B2B Leads

Iannarino

The B2B leads that show up in your CRM courtesy of your B2B marketing function and their marketing strategy are not ready to buy. They match the ideal customer profile (ICP) and meet the criteria of your company's lead scoring, but that doesn’t mean they are true opportunities.

B2B 280
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ChatGTP to support digital experience analytics

Martech

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. ChatGTP is an advanced conversational chatbot engine from OpenAI. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Sell to the C-Suite

RAIN Group

Most sellers want to have better meetings with senior executives but don’t know how to do so. They want to get away from surface-level pitches and have actual conversations. They envision meetings that build deeper relationships and uncover more ways they can help their clients. Speaking to senior executives can be intimidating. Many sellers, when asked what’s holding them back from talking with the C-suite, say things like, "I don't feel comfortable," "I have nothing to offer to them," or "I'm

Sell 105
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Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles?

SaaStr

Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles? To overgeneralize, but to give you a pretty rough sense: Sales cycles are very much impacted by the intent of the prospect. Intent varies from High Probability / Intent Opportunities (“I Need to Buy Now” — this exploded during the pandemic) to Very Low Intent and Probability, and this is important to factor in, especially during the earlier days when you’re not as strong as lead scoring and lead management.

B2B 115
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On Continuous Training

Iannarino

In any human endeavor you find mastery, you find organizations and individuals who place a high premium on continuous training. Because they believe their performance is important, they train, rehearse, and develop their skills and their competencies on an ongoing basis.

Sales 281
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How to Become a Sales Leader

Predictable Revenue

Michael Covre joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss how to become a sales leader. The post How to Become a Sales Leader appeared first on Predictable Revenue.

Sales 105
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Enterprise IT remains bright amid gloomy tech spending forecast

Martech

Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. However, enterprise spending on software and services is expected to remain strong. Why we care. It’s good to see businesses remain committed to long-term goals even as the economic picture worsens. Companies clearly know that increased productivity and efficiency requires continuing IT investments.

B2C 100
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SaaStr Has 1,500+ No-Cost VIP Equality, Inclusion and Balance Passes for 2023. Apply Now!!

SaaStr

For the 7th year in a row, we’re expanding our Equality, Inclusion and Balance program. We are proud that the 2022 SaaStr Annual featured a combined 60% women and multicultural speakers and have had over 60% women and multicultural speakers at each SaaStr Annual since 2018, and we hope to do even better in 2023! Our core goals and values at SaaStr include: Putting on the most inclusive events in the industry and.

Represent 113
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Highspot Expands Global Footprint to Canada

Highspot

New office in Vancouver to bring world-class career opportunities, customer growth to vibrant Canadian technology hub . VANCOUVER, Jan. 18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced its expansion into Vancouver, British Columbia with its fifth international office. Highspot’s expanded footprint enables the company to continue to recruit engineering talent and further solidify its role as an award-winning employer in the Pacific North

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From Founder-Led Sales to Hiring Your First AE

Predictable Revenue

Learn how to transition from founder-led sales to making your first hire, including the four outbound funnels your sales team should focus on. The post From Founder-Led Sales to Hiring Your First AE appeared first on Predictable Revenue.

Sales 102
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.