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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. The approach is no different from what a modern-day blog would do – attract readers with engaging content while subtly promoting products or services.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. Square: Cash Register Launch.

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The Ultimate Guide to Successfully Livestreaming From Home

Hubspot

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. Many of us are doing two types of livestreaming these days: online meetings or webinars with colleagues, and livestreams related to promoting our products or services. Periscope is Twitter's live broadcasting app, which launched in March 2015.

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How 13 Brands Are Leveraging Snapchat Discover

Hubspot

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. To do this, incorporate history, word definitions, and other fun facts related to your product or service to make the content feel more educational rather than promotional. What Is Snapchat Discover?

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

Campaigns that are nominated can fall within mediums including Branded Entertainment, Design, Digital/Mobile, Product/Service, and Branded Content. In 2019, the ceremony honored dozens of campaigns that launched between January 1, 2018, and January 19, 2019. Burger King is no stranger to sassing its fast-food competitors.

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The Ultimate Guide to Advertising in 2018

Hubspot

Introduce a new product or service to the market. Once products and services arose, so did the need to make them known. Powers said the focus should be on why the consumer should buy your product or service — a message that still resonates for good reason today. 1994 : The first email spam campaign launches.

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