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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up. Follow @AaronGoldman. My first job out of school was with L90, one of the early online ad networks. Follow @andrewteman.

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Make it. Move it. Sell it. — Episode #4

Spiro Technologies

Adam Honig: All right, challenger huh, sounds good, I’ll have to look that up. And I think we’re up to 40 or 45 different market segments from a customer segmentation perspective. So from an internal perspective, our team had to shift, we were like go see the customers and follow your route and do your thing.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. An aspiring entrant would need to build a network of railways to compete independently. Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

If you ask marketers outside of the ecommerce world , Pinterest still has a lot of work to do to prove itself as a viable social media network. Well being a part of a "boring" industry doesn't have to limit your participation on visual social networks. Another hospital rocking it on Pinterest is Ohio's Dayton Children's Hospital.

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The Complete Guide for Selecting the Right B2B Lead Generation Company

Cience

For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electrical engineering, film services, privacy shield notice, technical support, etc. They need to understand how to write a follow-up that will eventually bring the appointment. Buyer Persona (BP).