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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I Given that the average hospital system uses 16 EMR providers , limiting interoperability protects an existing system and offers fertile ground for expansion. The regional dominance of a single hospital system deters upstarts.

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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

The product picture appeared for 2 seconds, followed by a 3-second display of a marketing communication, then the product again for 2 seconds. Applying a neuroscience-based method to WTP for green electricity”. The women were shown a product picture and six related communications, including a control (a toothbrush). Study details.

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Make it. Move it. Sell it. — Episode #4

Spiro Technologies

Adam Honig: All right, challenger huh, sounds good, I’ll have to look that up. And I think we’re up to 40 or 45 different market segments from a customer segmentation perspective. So from an internal perspective, our team had to shift, we were like go see the customers and follow your route and do your thing.

Sell 52
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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up. Follow @AaronGoldman. Follow @andrewteman. Follow @BurrowsMichelle. Follow @jbigay. Follow @marymodahl.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

Remember Memorial Hermann, the hospital in Texas that completed the first live-tweeted open heart and brain surgeries? The point here is that they realized the huge audience following their surgeries on Twitter probably contained people who would be interested in the visuals, too. 1) Healthcare. But that's simply not true!